Where is it from?

Association locations map

Similar items over time

Digital Photograph - Feeney's Corner Store, Brunswick West, circa 1937 Image Reg. No: MM 111087

Black and white photograph featuring the interior of Jas Feeney's Corner Store, on Pearson Street in Brunswick West, circa 1937. At right is the owner, Jas Feeney. The other two staff are Ken Knokes and Molly Feeney. Jas was born near Bright, his parents were Irish migrants. Jas had the shop built himself and ran it from 1908 until he retired in1950.

Jas Feeney's Corner Store was a mixed business, mainly selling groceries. His family remembers 'He used to buy butter in bulk and cut it himself on a marble bench behind the desk. The shop had a cellar where he kept his stores.The shop was connected to the family house which was a big Federation house on a double block.

Jas' daughters, Ineen and Molly Feeney served in the store, as did his son Jim, whose occupation, when enlisting in AIF in 1940, was "grocer". According to Jim Feeney - "All the children worked in the shop - at various times for various periods" (06.04.2012).

Jim worked in the shop on a full time basis from leaving school in 1935 until enlisting in the AIF (January 1940) and from discharge from the AIF (late 1945) until the shop was sold in 1950. His wife, Lorna, also worked in the shop from her marriage in 1944 until 1949. She was asked by the family to leave her job at the State Savings Bank of Victoria to assist with the business.

This photograph was taken by a street photographer. 'He used to come in regularly and ask if they wanted their photograph taken. Often they'd say no, but in this case they said yes and he turned up a week later with the photographs mounted on card. The shop is still there, an empty shell used by artists as a painting space.' To the right of the picture, there is a case with an angled, hinged top where Jas Feeney kept the sweets, which his grandson still remembers vividly (06.04.2012).

Photograph collected as part of Melbourne's Biggest Family Album in 2006.
Digital image file. A digital photograph was taken of the original black and white print.
Description Of Content:
Store owner, Jas Feeney (wearing glasses), with Ken Knokes and Molly Feeney at work in Jas' general store. The counter has a range of packaged produce sitting on it, and the shelves behind are full of bottles, jars and packets of food and other products. The store has many advertising signs - they are on the shelves, on top and on the front of the counter, and free-standing on the floor. For example, to the left there is a cardboard cut out of a woman advertising 'Corn Flakes'.

Brands include Velvet soap, Birmacley margarine, McAlpins flour, Horlicks, Nugget shoe polish, and Kellogs corn flakes.
Acquisition Information:
Copied from Mr Jeff Atkinson, 2006
Contributed by Mr Jeff Atkinson
Discipline: History

More information

Tagged with: advertising, commerce, food technology, general stores, packaging, retailing, shops, staff, confectionery
Themes this item is part of: Working Lives & Work Places in Photographs, Domestic & Community Life Collection, Working Life & Trades Collection, Melbourne's Biggest Family Album Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: General Stores
Tertiary Classification: interiors
People Depicted: unknown man; Feeney, Molly; Feeney, Jas
Organisations Depicted: Jas Feeney's General Store
Format: Digital Still Image: Black & White; Tiff
Place & Date Depicted: Brunswick West, Victoria, Australia, circa 1937

Place Depicted Notes: Corner of Pearson & Albert Streets.
Source of Date Depicted: contributor's estimate.
Photographer: Unknown

Professional photographer.

Add your comment

  • Museum Victoria does not provide valuations, for more information please visit the valuation infosheet
  • Please note that Museum Victoria staff will not normally respond to comments posted on our website.
Yes No