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Football Card - Berkeley Cox, Carlton, Mobil VFL Football Photos Series, 1964 Reg. No: HT 26112
- Victorian Football League football card featuring Carlton player Berkeley Cox, from the Mobil Football Photos, 1964 season. There were 40 cards in a series and these could be collected and pasted in a Mobil football photos album. Comments on the featured player were published on the back of the cards, written by Lou Richards, football journalist for the Sun News-Pictorial newspaper, Melbourne and ex-Collingwood Football Club player. These cards and the accompanying album could be purchased at Mobil petrol stations.
After World War II, single petrol stations, which had previously sold a variety of petrol brands from multiple bowsers, evolved to become single brand petrol stations, selling just one brand of petrol. These cards can be seen as a marketing exercise to promote the Mobil petrol brand and engender customer loyalty through accessible and collectable items of popular culture.
- Football card with full colour image of football player on the front and biographical and player statistics information on the back.
|Dimensions:||130 mm (Height), 80 mm (Width)|
|Tagged with:||civic mementoes, souvenirs, football, sport, australian rules football, keepsakes, childhood, collectors|
|Themes this item is part of:||Victorian Football League (VFL), Leisure Collection, Public Life & Institutions Collection|
|Secondary Classification:||Australian Rules Football|
|Tertiary Classification:||collecting cards|
|Inscriptions:||Mobil Football Photos 1964
Berkeley Cox [Carlton]
|Author:||Lou Richards, Melbourne, Victoria, Australia, 1964|
|Advertiser:||Mobil Oil Australia Ltd, Melbourne, Victoria, Australia, 1964|
|Organisation Named:||Victorian Football League, Victoria, Australia, 1964|