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Booklet - 'Fire Ready: What You Need to Know for the Fire Season', Herald Sun, Victoria, Nov 2009 Document Reg. No: HT 26281

Summary:
Booklet titled 'Fire Ready: What You Need to Know for the Fire Season'. It was produced as an insert into the Sunday Herald Sun Newspaper to inform the public about how to be prepared bushfire. Information published in the booklet is provided by various Government Departments and fire agencies and the Premier of Victoria endorses the information in the introduction. Three topics covering assessing, reducing and monitoring risks are outlined in an easy to read and understand format.
Description:
Saddle stitched booklet with 40 pages printed in full colour throughout. Cover has background image of forest burning red with bold text at top and colour image boxes on lower half.
Statement Of Significance:
This type of public education material reveal fissures and synergies between 'official' and 'unofficial' sources regarding public emergency prevention and responses. Whilst the document is endorsed by the State Government it's marketing is problematic. Whilst many people can be reached through newspapers, the media's language and the use of sub-titles such as "Your Official Guide" blur the lines between 'official' and 'unofficial'. It is also significant that this was produced in the period prior to the Royal Commission findings when there was a fore boding fear in the community that there was no clear direction for the coming fire season.
Acquisition Information:
Collected from Peg Fraser - Museum Victoria Collections, Research & Exhibitions, 2010
Discipline: History
Dimensions: 275 mm (Height), 178 mm (Width)

More information

Tagged with: newspapers, bushfires, government policies, communities, bushfire prevention, governments
Themes this item is part of: Domestic & Community Life Collection, Information & Communication Collection, Sustainable Futures Collection, Victorian Bushfires Collection
Primary Classification: SUSTAINABILITY
Secondary Classification: Natural Disasters
Tertiary Classification: bushfires
Inscriptions: FIRE / READY / WHAT YOU NEED / TO KNOW FOR / THE FIRE SEASON / YOUR OFFICIAL GUIDE
Publisher: Herald and Weekly Times Pty Ltd, Victoria, Australia, Nov 2009
Partner Organisation: Victorian State Government, Victoria, Australia, Nov 2009

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