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Advertisement - Nigger Boy Licorice, National Licorice Pty Ltd, circa 1950s-1960s Document Reg. No: HT 27086

Summary:
Black and white advertisement for Nigger Boy Licorice, circa 1950s-1960s. Nigger Boy Licorice was produced through the 1950s and 60s by the National Licorice Pty Ltd, a company in the USA with a branch in Caulfield, Victoria. The National Licorice company was formed in 1902 through the merger of Young and Smylie, S.V. & F.P. Schudder and H.W. Petherbridge companies in the USA. It was renamed Y&S Candies, Inc. in 1968 and since 1977 has become part of Hershey's Foods. This advertisement represents one of many brands which used the word 'Nigger' to sell and promote products during the 1950s and 1960s. It demonstrates how African American stereotypes and slurs have been imported and reused in Australia.
Description:
Double sided yellowing paper with black print. One side has text advertising Nigger Boy Licorice. The other side shows a cartoon with four scenes advertising Nigger Boy Licorice.
Acquisition Information:
Donation from Mr Michael Reason, 2010
Discipline: History
Dimensions: 222 mm (Height), 171 mm (Width)

More information

Tagged with: advertising, food, confectionery, racism
Themes this item is part of: Childhood & Youth Collection, Cultural Diversity Collection, Leisure Collection, Objects & Cultural Stereotypes in Museum Victoria Collections, Advertising, Branding & Cultural Stereotypes in Museum Victoria Collections
Primary Classification: CULTURAL IDENTITY
Secondary Classification: Ethnicity
Tertiary Classification: stereotypes
Inscriptions: Method of inscription - printed.
Side A:
Welcome to the Royal Show Nigger Boy . . . hopes you have a HAPPY TIME! One of the most popular attractions is Nigger Boy's sample Bag . . . because it gives you the most Value
Nigger Boy Licorice is good for your health You will enjoy its wholesome, nourishing goodness at all times. You too will say . . . "I love Nigger Boy"
Side B: I Love 'Nigger Boy' especially the super soft 6d Rope/ Read the other side
Advertiser: National Licorice Pty Ltd, United States of America, circa 1950s-1960s
Date Made: circa 1950s-1960s
Place & Date Used: Australia, circa 1950s-1960s

Comments

Andrew Maunsell Posted on 07 Apr 2013 4:17 PM
Can anyone supply info on a Nigger Boy by Skateboard prize by National Licorice?

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