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Football Card - Russell Blew, Essendon, Mobil VFL Football Photos Series, 1965 Object Reg. No: HT 28868

Summary:
Victorian Football League football card featuring Essendon player Russell Blew, from the Mobil Football Photos, 1965 season. There were 40 cards in a series and these could be collected and pasted in a Mobil football photos album. Comments on the featured player were published on the back of the cards, written by Lou Richards, football journalist for the Sun News-Pictorial newspaper, Melbourne and ex-Collingwood Football Club player. These cards and the accompanying album could be purchased at Mobil petrol stations.

After World War II, single petrol stations, which had previously sold a variety of petrol brands from multiple bowsers, evolved to become single brand petrol stations, selling just one brand of petrol. These cards can be seen as a marketing exercise to promote the Mobil petrol brand and engender customer loyalty through accessible and collectable items of popular culture.
Description:
Football card with full colour image of football player on the front and biographical and player statistics information on the back.
Discipline: History
Dimensions: 130 mm (Height), 80 mm (Width)

More information

Tagged with: civic mementoes, souvenirs, football, sport, australian rules football, keepsakes, childhood, collectors
Themes this item is part of: Victorian Football League (VFL), Leisure Collection, Public Life & Institutions Collection
Primary Classification: SPORT
Secondary Classification: Australian Rules Football
Tertiary Classification: collecting cards
Inscriptions: Mobil Football Photos 1965
Russell Blew [Essendon]
Author: Lou Richards, Melbourne, Victoria, Australia, 1965
Advertiser: Mobil Oil Australia Ltd, Melbourne, Victoria, Australia, 1965
Organisation Named: Victorian Football League, Victoria, Australia, 1965

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