Tags

Add your own tags:
Separate multiple tags using a comma

Pad - Tin Labels, Swallow & Ariell Ltd, Teddy Bear Biscuits, 1940s Object Reg. No: HT 29245

Summary:
Pad of eleven printed unused biscuit tin labels.

These labels were printed in the 1940s for Port Melbourne biscuit manufacturer Swallow & Ariell. They were designed to be glued to the front of large rectangular metal biscuit tins containing Teddy Bear biscuits, which were used by grocers in the days when biscuits were stored loose and sold to customers, by weight, in brown paper bags. Manufacturers tried to give their product a presence in the grocers by adorning the tins with brightly coloured distinctive labels, such as these.

Swallow & Ariell's Teddy Bear Biscuits were sold in direct competition with the Teddy Bear shaped biscuits produced by another Melbourne biscuit company, Brockhoff's, which are still produced today by Arnotts, although now made in Sydney.

This pad was retained by the donor, who worked at Swallow and Ariell in the 1940s and 1950s.
Description:
Rectangular pad of eleven printed biscuit tin labels, each of an identical design, held together by a strip of gum down the left hand side. On the front of each label is printed details about the biscuits and about the manufacturer, as well as a design of a large swallow flying over four biscuits, each decorated with a teddy bear swing on a rope swing above the initials 'S A'. The background is light blue, with two large red bands with yellow edging. The front of each label is glossy, whilst the backs are plain white and matt, to enable them to be glued to a metal biscuit tin.
Statement Of Significance:
This pad of labels is significant due to it links to Melbourne biscuit manufacturer Swallow and Ariell.

Swallow's was Australia?s first large-scale biscuit manufacturer when it was founded in1854 by Thomas Swallow. His first product was the sea biscuit, so called as it had a long shelf life which made it a staple on long sea voyages. Soon after he had joined forces with Thomas Ariell, and established a factory in Port Melbourne, close to the company's primary market. By the 1880s, the factory extended over three acres, and the company also owned flour mills in the Goulburn Valley and sugar plantations in Northern Queensland. Swallow & Ariell was now the fifth largest biscuit company in the world, manufacturing over 100 varieties, including meat biscuits, which had been taken by Burke and Wills on their ill-fated expedition in the early 1860s. The company also boasted popular sideline products, including cakes, plum puddings, ice-cream and dried fruit. Renowned for its patriotic fund raising campaigns during both world wars, it diverted most of its biscuits and plum puddings to the Australian and US services in World War II.

In 1964, the majority of Australian biscuit manufacturers joined forces, to counteract takeovers from overseas companies such as Nabisco, and formed the Australian Biscuit Company (later Arnott's Biscuits.) The factory closed soon after and, after years of neglect, it received heritage recognition and was converted into apartments in the 1990s.
Acquisition Information:
Donation from (Estate of) Kevin Richards, 2011
Discipline: History
Dimensions: 293 mm (Height), 182 mm (Width)

More information

Tagged with: birds, grocers, graphic design, bears, biscuits, australia bicentenary maps
Themes this item is part of: Domestic & Community Life Collection, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Supermarkets & Grocers
Tertiary Classification: product packaging
Inscriptions: Printed on front of label: THIS TIN WILL BE CREDITED AT PRICE CHARGED (LESS DISCOUNT)/ IF RETURNED IN GOOD CONDITION - WITH THIS LABEL ATTACHED/ - BY PERSON OR FIRM TO WHOM SUPPLIED/ KEEP THE LID TIGHTLY CLOSED/ SWALLOW & ARIELL LTD., STOKES STREET, PORT MELBOURNE, S.C.7/ SWALLOW/ & ARIELL'S/ TEDDY BEAR
Manufactured For: Swallow & Ariell Ltd, Port Melbourne, Victoria, Australia, 1940-1950

Add your comment

  • Museum Victoria does not provide valuations, for more information please visit the valuation infosheet
  • Please note that Museum Victoria staff will not normally respond to comments posted on our website.

Themes

This item is part of the following themes:

Similar items

Yes No