Scrapbook - Kodak Australasia Pty Ltd, Advertising Clippings, 'Corporate', Coburg, 1971-1975 Object Reg. No: HT 32073

Summary:
Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 9 archival items produced between 1971-1975 .

Items include advertising proofs and clippings of promotional materials for Kodak products. The products and subjects include a chairman's address at Kodak Australasia's1971 Annual General meeting, corporate advertising of the Kodak brand, a special announcement from Kodak, and a Kodak presentation flyer. The materials relate to Kodak corporate branding. For example, slogans feature in many of the items such as 'People are Kodak's most important asset', 'Kodak cares about people...' and 'You'll forget, but pictures won't'. Items also relate to various events and activities, for example one refers to the Cyclone Tracy disaster in Darwin in 1974 and another to managing film development in Adelaide.

Advertising proofs and clippings relate to the following publications: Financial Review, Coburg Courier, Coburg Courier (Coburg Centenary Supplement), Dover's, and West Australian.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Description:
Large cardboard rectangular scrapbook with 58 paper pages containing nine black and white magazine and press advertisements. The front cover is faded blue and back cover blue card. Binding is white cloth with title handwritten in red ink. Contains no index on the first page. The promotional materials range in size from 210 mm by 125 mm to 380 mm by 250 mm.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Acknowledgement:
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 400 mm (Height), 325 mm (Width)

More information

Tagged with: manufacturing, advertising, cameras, promotional materials, marketing, photography, photographic films, disasters, cyclones, recruitment, annual general meetings, business conventions, scrapbooks, making history - kodak collection
Themes this item is part of: Baker & Rouse, Images & Image Making Collection, Kodak Heritage Collection, Working Life & Trades Collection, Kodak Advertising Scrapbooks, Kodak Australasia, 1930s-1970s
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Photographic Products
Tertiary Classification: promotional materials
Inscriptions: Spine, left, handwritten, red ink: 'CORPORATE'
Compiled By: Kodak (Australasia) Pty Ltd, Coburg, Victoria, Australia, 18 Feb 1971-20 May 1975

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