Scrapbook - Kodak Australasia Pty Ltd, Advertising Clippings, Graphics and Allied Arts, Coburg, 1954-1958 Object Reg. No: HT 32086

Summary:
Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 262 archival items produced between 1954-58.

The focus of this scrapbook primarily focuses on two subjects: guides on Kodak systems for retail and professional customers and plans for upcoming Kodak promotions for retail vendors. It relates to the 'graphics' market.

The archival items include promotional leaflets, catalogues and instructional booklets for a wide range of Kodak products. The products and subjects include, camera filters, flash holders and lens attachments, camera film, movie film, industrial graphic design systems such as Kodalith and Kodatrace, film developing chemicals, slides, movie prints, camera tripods, projection screen tripods, photo frames, photo albums, colour prints, paper guides, film care guides, flash guides, general Kodak catalogues, seasonal promotional trade forms, window display guides, and branding guides.

Advertising slogans in the scrapbook include: 'Verichrome Pan... your Favourite Film Now Better Than Ever!'

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Description:
Large brown paper rectangular scrapbook with 92 pages, bound with brown cardboard. Small books, brochures and leaflets in colour and black and white are adhered with sticky tape or glue to the scrapbook. Many are loose inside the scrapbook. The archival items range in size from 28 mm x 28 mm to 460 mm x 417 mm. Pages are numbered by hand in blue pencil, some pages are missing, including the front and back covers and pages 4-7. Information with this scrapbook described it as 'Graphics', but this piece of paper has not been retained as this information was ascribed during the acquisition process, and was not original to the scrapbook.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Acknowledgement:
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 440 mm (Height), 289 mm (Width)

More information

Tagged with: manufacturing, advertising, retailing, cameras, copiers, photographic accessories, promotional materials, marketing, photography, photographic films, movie cameras, photographic products, photographic papers, photographic equipment supplies, photographic slides, movie projectors, photographic developers, painting preparation guides, window displays, scrapbooks, making history - kodak collection
Themes this item is part of: Baker & Rouse, Images & Image Making Collection, Kodak Heritage Collection, Working Life & Trades Collection, Kodak Advertising Scrapbooks, Kodak Australasia, 1930s-1970s
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Photographic Products
Tertiary Classification: promotional materials
Inscriptions: Every page, top left, handwritten, blue pencil, page numbers (Only pages 2-3 and p9-98. Other pages are missing)
Compiled By: Kodak (Australasia) Pty Ltd, Abbotsford, Victoria, Australia, 1954-1958

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