Scrapbook - Kodak Australasia Pty Ltd, Advertising Clippings, 'Copy Products', Coburg, 1963-1970 Object Reg. No: HT 32444

Summary:
Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 51 archival items produced 1963-1970.

The contents include advertising proofs for Kodak products. The products and subjects include commercial copier products. Some of the advertisements relate to invitations to commercial demonstrations, and case studies as advertisements and other special promotions. For example, 'Takes only 60 seconds... To prove the advantages of Kodak Verifax Copying', 'Only the Kodak Verifax does so many different office copying jobs', 'Decentralize copying for just £56 per unit', 'For the best equipment and materials for making quality offset masters, come to Kodak', 'Prune the grape vine', 'Local business is screaming for instant printing', 'Wants everything printed by yesterday', 'Propaganda for the proper reasons', 'The day the Principal made the headlines', 'The official view deserves a hearing too'.

Advertisements relate to the following copier products and systems, Verifax Signet, Verifax Bantam, Verifax Cavalcade, Verifax Witness, Statfile Recorder, Reordak Microfilmers, Photostat Copying Machine, Itek Platemaster, Itek Platemaster 910, Itek Platemaster 11.17, Itek Platemaster 15.18, Kodak Verilith Copy Products, the Kodak Ektalith Method, Kenro 10-15 Console and the Kodak CT Offset Process.

Advertising items relate to the following publications:
Financial Review, Manufacturers Monthly, Rydges, the Brisbane Telegraph, the Brisbane Courier Mail, Readers Digest, Business Review, Modern Secretary, The Bulletin, West Australian Manufacturer, Modern Office, Service Gazette, the Australian, Australian Accountant, Australian Manager Business Review, Small Offset Australia, Australian Printing World, Australian Business Communications, the Sydney Morning Herald and the Melbourne Age.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Description:
Large cardboard rectangular scrapbook with 94 paper pages plus cardboard front and back cover, bound with canvas, containing press advertisements. A number of pages in the scrapbook have been left empty. The promotional materials range in size from 190 mm x 134 mm to 460 mm x 244 mm.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Acknowledgement:
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 404 mm (Height), 328 mm (Width)

More information

Tagged with: medical imaging, manufacturing, advertising, retailing, cameras, promotional materials, marketing, photography, photographic films, technology changes, technology innovation, industrial exhibitions, photographic copiers, microfilming, scrapbooks, making history - kodak collection
Themes this item is part of: Baker & Rouse, Images & Image Making Collection, Kodak Heritage Collection, Working Life & Trades Collection, Kodak Advertising Scrapbooks, Kodak Australasia, 1930s-1970s
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Photographic Products
Tertiary Classification: promotional materials
Inscriptions: Spine, centre, handwritten, green ink: 'COPY PRODUCTS'

Spine, bottom, handwritten, red ink: 'FULL'
Compiled By: Kodak (Australasia) Pty Ltd, Coburg, Victoria, Australia, Dec 1963-Feb 1970

Add your comment

  • Museum Victoria does not provide valuations, for more information please visit the valuation infosheet
  • Please note that Museum Victoria staff will not normally respond to comments posted on our website.
Yes No