Scrapbook - Kodak Australasia Pty Ltd, Advertising Clippings, Coburg, 'Business Systems', 1970-1973 Object Reg. No: HT 32831

Summary:
Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 51 archival items produced 1970-1973.

The contents include advertising proofs and clippings for Kodak products. The products and subjects include commercial microfilm and copier products. The promotional materials are typically 260 mm x 170 mm in size. For example, 'Manager or Computer Puppet?', 'The End of an Endless Search', 'Print a New One Today', 'How To See A Policy Holder At A Glance', 'Is There A Spanner In Your Works'. Advertisements relate to the following products and systems, Recordak KOM.90, Recordak Rotoline, Verilith, Microstar Reader, Datapak Microfilm, Motormatic Reader, Easamatic Reader, Kodak Unitized Engineering Data System, Microseal Model 3516 Duplicator and Kodak Film.

Advertising items relate to the following publications:
The Bulletin, B.P.N., Modern Office, Time, F.E.N., Australian Business Communications, The Australian Municipal Journal, Information Efficiency, Educational Books and Equipment,Modern Building, Sydney Morning Herald, The Age, Australian Financial Review, The Australian, Data Trend, Small Offset Australia, Rydges, Computer Weekly and Computer Master.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Description:
Large paper rectangular scrapbook with 100 paper pages plus a paper front and back cover, bound with cardboard and 5 large metal staples, containing press advertisements. A typed and handwritten index on a loose piece of white paper listing related publications is found on the first page. Sticky tape is binding the clippings but a number have failed and are loose inside the scrapbook. A number of pages in the scrapbook have been left empty.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Acknowledgement:
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: History
Dimensions: 416 mm (Height), 298 mm (Width)

More information

Tagged with: manufacturing, advertising, retailing, cameras, promotional materials, photography, photographic films, technology changes, technology innovation, photographic copiers, microfilming, scrapbooks, making history - kodak collection
Themes this item is part of: Kodak Advertising Scrapbooks, Kodak Australasia, 1930s-1970s, Baker & Rouse, Images & Image Making Collection, Kodak Heritage Collection, Working Life & Trades Collection
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Photographic Products
Tertiary Classification: promotional materials
Inscriptions: Front cover, centre, typed, black ink on yellow paper: 'BUSINESS SYSTEMS/MARKETS DIVISION''

Front cover, centre, handwritten, blue ink on yellow paper: 'NO. 2'
Compiled By: Kodak (Australasia) Pty Ltd, Coburg, Victoria, Australia, Mar 1970-Dec 1973

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