Scrapbook - Kodak Australasia Pty Ltd, Advertising Clippings, 'Professional', Coburg, 1963-1974 Object Reg. No: HT 32991

Summary:
Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 76 archival items produced 1963-74.

The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include photographic film and papers, cameras and accessories, photographic film processing equipment, facsimile transmission and darkroom accessories. Some of the advertisements relate to Kodak products, but others promote the profession of photography itself and the benefits it may provide to various business ventures.

Advertising slogans include 'Your reputation is as good as the next shot. So is ours. You can depend on Kodak film, paper, and chemicals' and 'Moving into roll film photography? One of these Graflex cameras is your problem solver'. Some of the proofs have handwritten annotations detailing the cost breakdown of the particular campaign as well as notes and comments on the rationale and process of creating the mentioned proof. Advertising material has been prepared by Kodak (Australasia) Pty Ltd or Berry Currie Advertising (Vic.) Pty Ltd.

Advertising clippings and proofs relate to the following publications:
Aus. Photography Professional Directory, Aust. Photography Professional Directory Equipment Catalogue, Australian Camera Club Digest, British Journal of Photography, British Photo Industry News, Financial Review, Graphic Arts Bulletin, Hot News, Industrial & Commercial Photographer, Industrial Photographic Catalogue, Industrial Photography, Industrial Photography & Commercial Camera, Institute of Australian Photographers, Irish Pharmacy Journal, Newspaper News, Photo Trader, Photographic Processor, Popular Photography, Professional Photography in Australia, The Photographer.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Description:
Large paper rectangular scrapbook with 93 paper pages plus front and back cover, bound with white fabric tape. The last 23 pages have been left blank, with a few pages cut out in between. The proofs, mostly in black and white, some in colour, were printed on white paper as half page, full page and smaller clippings.

The promotional materials range in size from 330 mm x 254 mm to 466 mm x 339 mm. The proofs were adhered with sticky tape, but many are loose. Most of the clippings have the journal/newspaper source and date printed, or handwritten on them. Some have notes handwritten on them. A paper pocket has been stapled into the back cover using 9 metal staples. This scrapbook also contains a photo with its negative as well as a number of printing negative envelopes.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Acknowledgement:
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 406 mm (Height), 323 mm (Width)

More information

Tagged with: manufacturing, advertising, photographic accessories, promotional materials, marketing, photography, photographic equipment, photographic films, photographic products, photographic papers, photographic developers, photographic printing processes, photographic processes, facsimile transmissions, scrapbooks, making history - kodak collection
Themes this item is part of: Baker & Rouse, Images & Image Making Collection, Kodak Heritage Collection, Working Life & Trades Collection, Kodak Advertising Scrapbooks, Kodak Australasia, 1930s-1970s, Kodak Advertising in Australasia, 1940s-1970s
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Photographic Products
Tertiary Classification: promotional materials
Inscriptions: Spine, center, green marker: 'PROFESSIONAL'
Compiled By: Kodak (Australasia) Pty Ltd, Coburg, Victoria, Australia, Jan 1963 - May 1974

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