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Photograph - L.J. Sterne Doll Co., Three Fredd Bears, Carlton, Victoria, circa 1965 Image Reg. No: MM 132378

Summary:
Black and white photograph, depicting three Fredd Bears made by the L.J. Sterne Doll Company, and a wooden toy train, circa 1965.

This photograph relates to products and promotions of the L.J. Sterne Doll Company (1939-1971), a Melbourne doll and toy manufacturer founded by Austrian migrants Leo and Hilda Sterne.
Description:
Black and white photograph.
Description Of Content:
Three toy bears positioned around a wooden toy train engine and hopper car. The toy bears from left to right: a tall toy bear with dark fur, dressed in striped overalls, with a white collar and floral design neckerchief, and a white hat with a striped ribbon. A medium toy bear with dark fur, wearing dark, white-spotted overalls, with a white collar and floral design neckerchief, and a white hat with a dark ribbon. A short toy bear with dark fur, wearing pale floral overalls, with a white collar and floral design neckerchief, and a white hat with a pale ribbon. Sewn on the breast of each of the overalls is a small 'Fredd' label. All the toy bears have long snouts, and plastic eyes and noses. The wooden toy train set is painted in a light colour, with darker wheels.
Discipline: History
Dimensions: 215 mm (Height), 167 mm (Width)

More information

Tagged with: clothing, children s play, toys, advertising, fabrics, train sets
Themes this item is part of: Childhood & Youth Collection, Leisure Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Toys & Games
Tertiary Classification: product displays
Inscriptions: On Front, printed: '[L.J. Sterne Doll Company logo]'
On reverse, printed in black ink: 'L.J. STERNE DOLL CO. / 121-123 LEICESTER STREET, / CARLTON, N.3, VIC. / PHONE 34-4314'
Format: Photograph: Black & White
Place & Date Depicted: Melbourne, Victoria, Australia, circa 1965
Maker of Item Depicted: L.J. Sterne Doll Co., Melbourne, Victoria, Australia, circa 1965

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