Photograph - Interior of Michaelis, Hallenstein & Co. Trade Stall, Melbourne, circa 1964

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Summary:: Black and white photograph of the interior of a Michaelis, Hallenstein & Co. Trade Stall.

This photograph relates to products and promotions of the L.J. Sterne Doll Company (1939-1971), a Melbourne doll and toy manufacturer founded by Austrian migrants Leo and Hilda Sterne.
Description:: Black and white photograph on paper.
Description Of Content:: The temporary building is identified as trading as Michaelis, Hallenstein & Co. by the partially visible sign on the front of the structure. The interior ceiling is lit by fluorescent lights and the visible interior wall is covered in peg board. Two signs hang upon this wall; one advertising 'HI-SPEED / WHEEL TOYS / Produced by / PILGRIM PTY LTD' and another reading ' 'Sally-Ann' CLOTHES FOR EVERY OCCASION'. Upon and in front of this display wall are shelves displaying dolls and toys by various manufacturers. 'Gerry Gee Junior' Footy Fan dolls in various Victorian Football League colours are identifiable mid way along these displays.

Discipline:

History

Tagged with:	football teams, dolls, toys, migrant businesses
Themes this item is part of:	Leisure Collection
Primary Classification:	COMMERCE & RETAILING
Secondary Classification:	Toys & Games
Tertiary Classification:	merchandise displays
Inscriptions:	Stamped on back, in purple ink: 'L. J. STERNE DOLL CO. / 121-123 LEICESTER STREET, / CARLTON. N. 3, VIC. / PHONE 34-4313'
Format:	Photograph: Black & White
Place & Date Depicted:	Melbourne, Victoria, Australia, circa 1964
Manufacturer of Item Depicted:	L.J. Sterne Doll Co., Melbourne, Victoria, Australia, circa 1964
Manufacturer of Item Depicted:	Pilgrim Pty Ltd, Melbourne, Victoria, Australia, circa 1964
Organisation Depicted:	Michaelis Hallenstein & Co, Melbourne, Victoria, Australia, circa 1964