Scrapbook - Kodak Australasia Pty Ltd, Advertising Clippings, 'Magnetic Products', Coburg, 1965-1967 Object Reg. No: HT 33359

Summary:
Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 96 archival items produced between 1965 -1971.

The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include magnetic film, photographic films, photographic papers, recording tape, slide projectors, sound recording tape.

Advertising slogans include ?Who brings out the best in your leading lady?? and ?Add the magic of sound to your 8mm movies ? use your projector with a tape recorder and ? KODAK SOUND RECORDING TAPE!? Amongst the material in this scrapbook are articles produced by Kodak discussing technical aspects of photography and how Kodak products are best suited for various topics. Subjects include ?Signal-to-noise ratios, saturation output and uniformity,? ?Sitting accuracy and skew angle,? ?Sensitivity, Frequency response and Kodak Sound Recording Tape,?

Advertising clippings and proofs relate to the following publications:
Atravue, Australian Amateur Radio Call Book 1966/67, Australian Photo Dealer, Australian Photography, Brisbane Annual Film Festival, Broadcasting and Television, Broadcasting and Television Yearbook 1967, Camera World, Electronics Australia, HIFI & Tape Recording Guide 1967, Motion Picture Directory, PIX, Proceedings Iree Australia, Radio Call Book, School Bell, School Post, Tasmanian Motor News, The Australian Journal of Pharmacy, The Queensland Amateur Cine Society, The Telecommunication Journal of Australia.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Description:
Large paper rectangular scrapbook, containing 102 paper pages bound with 5 metal staples covered by a strip of card, containing press advertisements. Clippings mostly glued in with adhesive tape.

The promotional materials range in size from 127 mm (W) x 193 mm (H) to 257 mm (W) x 310 mm (H). There is a typed index page on the inside of the front cover, relating to the names of the periodicals advertising proofs have been taken from. Pages are individually numbered in blue ink.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Acknowledgement:
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 427 mm (Height), 298 mm (Width)

More information

Tagged with: medical imaging, manufacturing, advertising, retailing, cameras, promotional materials, marketing, photography, photographic films, technology changes, technology innovation, industrial exhibitions, photographic copiers, microfilming, scrapbooks, making history - kodak collection
Themes this item is part of: Kodak Advertising Scrapbooks, Kodak Australasia, 1930s-1970s, Baker & Rouse, Images & Image Making Collection, Kodak Heritage Collection, Working Life & Trades Collection
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Photographic Products
Tertiary Classification: promotional materials
Inscriptions: Front, top, sticky tape.
Compiled By: Kodak (Australasia) Pty Ltd, Coburg, Victoria, Australia, 1965-1967

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