Scrapbook - Kodak Australasia Pty Ltd, Advertising Clippings, 'Photo Salons & Exhibition Catalogues', Coburg, 1970 Object Reg. No: HT 33360

Summary:
Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 213 archival items produced 1960-1964.

The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include colour enlargers, densitometers, developer-fixer solution, ektasound movie equipment, enlarging papers, flash photography, Kodak international colour picture competition, paper masters and offset duplicating equipment, photographic film, photographic papers, pocket cameras, processing outfits, professional proof papers, projector screens, silk prints, slide projectors, sound projectors and tripods.

Advertising slogans include ?The perfect combination for colour enjoyment? and ?Research to create better films is one more way KODAK helps you keep Australia sold on photography? Advertising material has been prepared by Kodak (Australasia) Pty Ltd or Berry Currie Hawkins (N.S.W.) Pty. Ltd.

Advertising clippings and proofs relate to the following publications:
16th Maitland Exhibition, 2nd QLD. International Salon of Photography, 8th Adelaide International Salon Catalogue, Adelaide Camera Club Salon Catalogue, Aust. Portfolio Photographic Soc., Australian Photo Dealer, Australian Photography, Brisbane International Colour Slide Exhibition Catalogue, Brisbane Salon Circle Catalogue, British Journal Almanac Advertisements, Camera World, Canberra National Colour Salon, Chelsea 2nd Salon of Photography, Industrial Photography & Commercial Camera, Melbourne Salon of Photography, N.S.W. Photographic Council, Newcastle Salon Catalogue, Newspaper News, Photo Digest, Photo Equipment Catalogue, Photo Trade News, Photo-Society of Queensland, Popular Mechanics, Press Directory of Aust. & N.Z., Professional Photography, Queensland International Salon Entry & Catalogue, Sports Goods & Toy Retailer, Sydney International Exhibition of Photography, Victorian Salon of Photography, Victorian Salon of Photography Catalogue, Warrnambool Inter. Salon Program

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Description:
Large brown paper scrapbook, containing 101 paper pages plus front and back cover. Bound with a brown carboard spine with 5 metal staples.The promotional materials range in size from 190 mm (W) x 249 mm (H) to 114 mm (W) x 52 mm (H). Proofs have been printed in black and white on newspaper paper, and also in colour on glossy magazine paper.
Acquisition Information:
Donation from Kodak (Australasia) Pty Ltd, 2005
Acknowledgement:
Courtesy of Kodak (Australasia) Pty Ltd.
Discipline: Technology
Dimensions: 430 mm (Height), 295 mm (Width)

More information

Tagged with: medical imaging, manufacturing, advertising, retailing, cameras, promotional materials, marketing, photography, photographic films, technology changes, technology innovation, industrial exhibitions, photographic copiers, microfilming, scrapbooks, making history - kodak collection, innovation design
Themes this item is part of: Kodak Advertising Scrapbooks, Kodak Australasia, 1930s-1970s, Baker & Rouse, Images & Image Making Collection, Kodak Heritage Collection, Working Life & Trades Collection, Kodak Advertising in Australasia, 1940s-1970s
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Photographic Products
Tertiary Classification: promotional materials
Inscriptions: Front cover, centre, typed, black ink on white paper: 'PHOTOGRAPHY & PHOTO. TRADE / PROFESSIONAL PHOTOGRAPHY'
Front cover, centre, typed, black ink on white paper, underlined with red ink "PHOTO SALONS & EXHIBITION CATALOGUES'
Compiled By: Kodak (Australasia) Pty Ltd, Coburg, Victoria, Australia, 1970

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