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Shirt - Gloweave, Freeway, Grey & White Striped, 1950s Object Reg. No: SH 980219

Summary:
Alternative Name(s): Glo-Weave Free-Way
Men's shirt manufactured by in the early 1950s by Gloweave Consolidated P/L located in Brunswick Street, Fitzroy.

The Melbourne-based company was established in 1944 under the name Comfort Shirt and Underclothing Manufacturing Company and originally made military shirts and undergarmets. In 1950 Saul Same changed the organisation's focus by designing shirts that were more stylish and fashionable and the business soon became a well-respected menswear retailer. Four years later the company changed its name to Gloweave, the nylon fabric name of its most popular and best selling shirt. Gloweave is still in operation today and has expanded its range to include a wide variety of men's and women's clothing.

Manufactured in the early 1950s this shirt was made from a 100% polyester warp knit fabric. It was named freeway as freeways were just opening in Melbourne and to imply that the fabric breathed.
Description:
Grey and white stiped Gloweave shirt with some subtle blue in the grey stripe. It has long sleeves and translucent buttons. It is folded on a piece of cardboard and the collar is kept in shape with a cardboard support. It is packaged in a cardboard box with a partially transparent lid. There is red black and white writing on the box. The way in which the shirt is folded and the packaging are subject to change. There is also a grey plastic coat hanger in the box.
Acquisition Information:
Donation from Gloweave Consolidated Pty.Ltd., 1998
Discipline: History
Dimensions: 5.00 cm (Height), 33.00 cm (Width), 20.50 cm (Length)
Dimension Comment: These are the dimensions of the box in which the shirt is packaged and, thus, are subject to change.

More information

Tagged with: clothing, manufacturing, men s clothing, clothing trade, shirts, family businesses
Themes this item is part of: Gloweave, Clothing Manufacturers, Fitzroy, Clothing & Textiles Collection, Domestic & Community Life Collection
Primary Classification: CLOTHING
Secondary Classification: Male
Tertiary Classification: outerwear
Inscriptions: On tag inside collar: 15/Glo-Weave/FREE-WAY/TERYLENE & NYLON On front of box: FREE-WAY/TERYLENE/love me in my/Glo-Weave/WASHING MACHINE WASHABLE
Manufacturer: Gloweave Consolidated Pty.Ltd., Fitzroy, Victoria, Australia, 1950s

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