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Plate - Bread and Butter, Florentino Restaurant, Melbourne, circa 1988 Object Reg. No: SH 960137

Summary:
This white china bread and butter plate is part of the furnishing and equipment used at Florentino Restaurant in Bourke Street Melbourne, during the time of Branco Tocigl's ownership from 1979-1989.

Florentino's opened during the 1920s under the ownership of Polish migrant Samuel Wynn and management of Rinaldo Massoni who had migrated from Italy in 1911. Originally Cafe Denat in Exhibition Street, the new owners moved it to Exhibition Street and changed the name to Cafe Florentino. Under Massoni's management (he purchased the lease from Wynn in 1929), the cafe flourished and expanded into the neighbouring Edments gift store in 1935. Massoni died suddenly in 1941 and the restaurant has had a series of owners ever since, but has always remained in its 1935 location.
Description:
The plate is of heavy, white china with a narrow gold border, surmounted by a small gold crest and identified by the name Firenze beneath. The reverse has the name of the manufacturer with a small crown above it.
Statement Of Significance:
Florentino Restaurant represents one of the longest continuously operating restaurants in Melbourne, indeed it is recognised as a Melbourne 'institution.' Documenting its history enables not just the representation of a significant local business in the collection, but also the telling of broader stories about the significance of migrant community ties in establishing and maintaining businesses over time; and the role of migrant communities in participating in the cultural evolution of Melbourne through its food, wine and coffee cultures.
Acquisition Information:
Donation from Mr Branco Tocigl, 1996
Discipline: History

More information

Tagged with: food drink consumption, immigration, italian communities, italian immigration, crockery, plates, restaurants
Themes this item is part of: Florentino Restaurant, Melbourne, Italian Historical Society CO.AS.IT. Collection, Cultural Diversity Collection, Domestic & Community Life Collection, Migration Collection
Primary Classification: CULTURAL IDENTITY
Secondary Classification: Café & Pub Culture
Tertiary Classification: eatingware
Inscriptions: FIRENZE. Reverse: Richard/Ginori/0-C/Italy
Manufacturer: Italy, by 1988

Made: Richard Ginori, Italy, circa - 1988
Place & Date Used: Melbourne, Victoria, Australia, by 1988
References: The following related photographs are held by the Italian Historical Society: P-01595; P-06544.

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