Where is it from?

Association locations map

Tags

Add your own tags:
Separate multiple tags using a comma

Sheet of Uncut Tin Lids - Myona Cigar Company, Phar Lap Fine Cut Tobacco, Richmond, 1930 Object Reg. No: SH 001094

Summary:
A rectangular metal sheet of nine Phar Lap Fine Cut Tobacco tin lid lithographs. These would have been cut out to form the lid of the tins.

The Phar Lap Tobacco Tin was produced by the Myona Cigar Company of Richmond, Victoria during 1931/1932. The company was only in operation for around 18 months.
Description:
Rectangular coated tin sheet, with irregular edges. Printed on the front are nine lids for the Phar Lap Fine Cut Tobacco tin.
Statement Of Significance:
This artefact communicates very effectively how entrepreneurs anticipated that Phar Lap's immense popularity - serviced by print, film and radio - made him a bankable sports personality. The use of sporting figures in cigarette cards dates from the late 19th Century, but the dedication of an entire brand to Phar Lap suggests new levels of commercial expectations associated with fame. As evidence of mass-marketing, this uncut sheet has a Warhol-esque quality that would not be conveyed via a single tobacco tin.
Discipline: History
Dimensions: 39.50 cm (Width), 30.50 cm (Length)

More information

Tagged with: horse racing, merchandising, recreation, smoking, horses, sport, racing industry, making history - phar lap
Themes this item is part of: Domestic & Community Life Collection, Leisure Collection, Phar Lap Collection
Primary Classification: SPORT
Secondary Classification: Horse Racing
Tertiary Classification: souvenirs
Inscriptions: Printed on front: PHAR LAP/ FINE CUT/ TOBACCO/ MANUFACTURED BY MYONA CIGAR CO., MELBOURNE, AUSTRALIA/ 2 OZS NETT WEIGHT WHEN PACKED
Manufacturer: Myona Cigar Co., Richmond, Victoria, Australia, 1930-1932

Add your comment

  • Museum Victoria does not provide valuations, for more information please visit the valuation infosheet
  • Please note that Museum Victoria staff will not normally respond to comments posted on our website.
Yes No