Wrapper - Perfect Cheese Co., Ricotta Cheese, circa 1950s Object Reg. No: SH 000946

Paper wrapper for Perfect Ricotta Cheese. Used in Fitzroy, Melbourne. Italian immigrant Natale Italiano established the Perfect Cheese company in 1930 in the kitchen of an old pub in North Melbourne. Perfect's traditional, authentic Italian-style cheeses became highly regarded, initially in Melbourne's Italian community, then later as distribution grew throughout Australia. The brand name was changed to Perfect Italiano in 1996.
White square paper wrapper, printed with the outline of a little man in green each corner. The man is giving the thumbs up, has big ears, a long nose, pointed shoes and is dressed in jeans, a checked shirt, apron and a pointed hat with the letters cPc. There is red text in between each man and in the centre is the Perfect cheese Co logo a start within a circle with some text, and text in red and green.
Acquisition Information:
Donation from Phil Magris, 2000
Discipline: History

More information

Tagged with: food drink consumption, italian communities, italian immigration, food storage preservation, cheeses
Themes this item is part of: Domestic & Community Life Collection, Italian Historical Society CO.AS.IT. Collection, Sustainable Futures Collection
Primary Classification: AGRICULTURE & RURAL LIFE
Secondary Classification: Dairying
Tertiary Classification: product packaging
Inscriptions: In the Centre: Perfect Cheese Logo: 'PREFECT CHEESE CO (around outside of circle)./ Trade NPI MARK/ REG (within circle). (in red)
RICOTTA CHEESE (in red)/MANUFACTURED BY/ PERFECT CHEESE CO./N. P. ITALIANO PTY. LTD./32-38 ST. DAVID STREET, FITZROY/ Telephone: 41 2946/ 1 lb. nett when packed./ Reg No. 657 (in green)

Text around edges (clockwise from top: 'RICOTTA CHEESE/ Everybody's favourite'/ 'RICOTTA CHEESE Neutral Spreading' / 'RICOTTA CHEESE You'll Like It Best' / 'RICOTTA CHEESE Made to your taste'
Manufacturer: Perfect Cheese Co, Fitzroy, Victoria, Australia, circa 1950s

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