Leaflet - Taranto's, circa 1960s Document Reg. No: SH 000948

Leaflet made by Quadricolor Industries Pty Ltd., for Taranto's circa 1960s. Taranto's was founded by Angelo Taranto and his wife Ernesta in 1960 under the name of Taranto's Continental Gelati and Ice Cream Company Pty. Ltd, at 61-63 Ireland Street, West Melbourne and thenceforward operated as Taranto's Ice Cream Pty. Ltd.

Angelo Taranto was born in Alicudi, in the Eeolian Islands, Sicily. He arrived in Australia with his mother Maria in 1948 to be reunited with his father Giuseppe who had been in Melbourne since 1937. In 1956 Angelo and his parents commenced the operation of Taranto's Cafe Lounge. It is in this bar that Angelo began making Italian style ice-cream. In 1957, Angelo married Ernesta [nee Baldi] who had arrived in Melbourne with her parents in 1949. In 1960, Angelo and Ernesta set up Taranto's Ice Cream company in West Melbourne. The company was sold in 2000.
A4 size leaflet. The front features a picture of an ice cream, with blue text. The back, features pictures of various food including cherries, butter, cream, coffee beans, vanilla beans, sultanas, pineapple and oranges and extensive text detailing the history of taranto's and the ingredients used, at the bottom is an advertisement for a taranto's cooler bag.
Acquisition Information:
Donation from Phil Magris, 2000
Discipline: History

More information

Tagged with: food drink consumption, italian communities, italian immigration, food storage preservation
Themes this item is part of: Domestic & Community Life Collection, Italian Historical Society CO.AS.IT. Collection, Sustainable Futures Collection, Working Life & Trades Collection
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Food & Drinks
Tertiary Classification: advertising
Inscriptions: On front: OFTEN COPIED/NEVER EQUALLED(printed in blue)/Taranto's (printed in dark blue)
Publisher: Taranto, Mulgrave, Victoria, Australia, circa 1960s
Printer: Quadricolor Industries Pty. Ltd., Mulgrave, Victoria, Australia, circa 1960s
Place Used: Victoria, Australia, circa 1960s


simon Posted on 10 Jan 2013 5:20 PM
reading the leaflet would suggest it was published in 1983 or 1984
Rosemarie Posted on 07 Jun 2013 3:09 PM
I can confirm that the leaflet was published in 1983, not in the 1960's.

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