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Biscuit Wrapper - Arnott's Golliwog Biscuits, 1991 Object Reg. No: SH 000017

Biscuit Wrapper from a packet of Arnott's Golliwog Biscuits. These biscuits, were first sold in the 1960s, and were made in the shape of the Golliwog toy which was popular at that time. The name was changed to Scalliwag in the mid-1990s. However the biscuits remained in the shape of a Golliwog and the product was discontinued by the late 1990s. Golliwogs went out of favour around the world in all kinds of commercial areas, from toys to children's books to foodstuffs as they have been perceived as being inherently racist.
White cellophane and wax paper Arnott's biscuit wrapper for chocolate flavoured Golliwog biscuits. Wrapper depicts front and back two brown images of biscuits and a sitting golliwog. Text in white on red background edged orange, or in black.
Acquisition Information:
Collected, 2000
Discipline: History
Dimensions: 11.70 cm (Height), 25.50 cm (Length)

More information

Tagged with: immigration, manufacturing, marketing, racism, cultural stereotypes
Themes this item is part of: Migration Collection, Public Life & Institutions Collection, Identity: Yours, Mine, Ours, Immigration Museum Exhibition, 2011-2021, Objects & Cultural Stereotypes in Museum Victoria Collections, Advertising, Branding & Cultural Stereotypes in Museum Victoria Collections
Primary Classification: POLITICS & PUBLIC PROTEST
Secondary Classification: Racism
Tertiary Classification: product packaging
Inscriptions: Back and front in white: Arnott's/Biscuits/Arnott's. Text in black: Golliwog/chocolate flavoured/Golliwog/250g Net/9 310072 001593/use by 2 Oct 91 C. [...extensive manufacturer's details]. Blue framed white label: Convenience/store/4488 F.
Manufacturer: Arnott's Biscuits Limited, New South Wales, Australia, 1991
Place Used: Australia, 1991


Claudia Funder Posted on 16 Nov 2010 4:08 PM
Hi everyone at MV.
Scalliwags are still available in NSW. Spent the weekend in sydney and make sure I got a pack cos they're YUMMY. And yes, I'm amazed they're still in production. But actaully I like it that they are....
eating one now...

Chris Senti Posted on 05 Oct 2014 9:49 PM
Hello all, If ANYONE has this wrapper the same as abive, I really want to buy it as it is a fine reminder of coming home from school and eating these! Great days of the 90's. Thanks

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