Catalogue - Jakas Soft Toys, Melbourne, 1994-1995 Document Reg. No: SH 000694

Jakas Soft Toys 1994-95 catalogue. The catalogue folds out in three sections and shows colour images of the various soft toys available with descriptions of Name, Size, Colour, Fabric and what is included with each toy.

Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their range included teddy bears, golliwogs, animals and birds.

Jakas Soft Toys ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.
A three panel fold out catalogue comprising of six pages printed on glossy light salmon coloured paper with images and descriptions of soft toys available. The cover has an image of the ?Scruffy? limited edition mohair teddy bear ?hiding? in foliage with his rucksack, with the ?Australian Made? logo and the Jakas Soft Toys logo printed along the bottom of the page.
Acquisition Information:
Donation from Ms Pam Schwarz, 2000
Discipline: History
Dimensions: 297 mm (Height), 210 mm (Width)

More information

Tagged with: toys, australiana, advertising, marketing, australian native animals, australian native birds, small businesses, teddy bears, catalogues, australian manufacturing industry, australian design
Themes this item is part of: Childhood & Youth Collection, Domestic & Community Life Collection, Leisure Collection
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Toy Manufacturing
Tertiary Classification: product catalogues
Inscriptions: Printed in green at the top of the front cover: ?JAKAS / SOFT TOYS / ? The name in Australian made soft toys.?
Printed in black on front cover under image of a teddy bear: ?SCRUFFY / Scruffy is hiding as he is only one of 50 in captivity. / 1994 ? 95 Catalogue?
Jakas Soft Toys logo printed on the bottom right-hand corner of the front cover: ?JAKAS / SOFT TOYS / Genuine Australian Made / Soft Toys Since 1956?
Australian Made logo printed in green on the bottom left-hand corner of the front cover: ?AUSTRALIAN MADE?
User: Jakas Soft Toys, Wantirna South, Victoria, Australia, 1994-1995

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