Catalogue - Jakas Soft Toys, Melbourne, 1998-1999 Document Reg. No: SH 000696

Jakas Soft Toys 1998-99 catalogue. The four-page catalogue shows colour images of the various soft toys available in the current collection. The soft toys are grouped into teddies, native animals, birds, dolphins, whales and hand puppets. Special ?jointed? teddies are featured along with a group of 'golly' doll designs. Available sizes and colours are shown, along with care instructions for washing the soft toys.

Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their range included teddy bears, golliwogs and Australian native animals.

Jakas Soft Toys ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.
A four-page catalogue printed on glossy light salmon coloured paper with images and descriptions of soft toys available. Catalogue folds out into a double-page spread. ?Jakas Soft Toys? is printed in green at the top left hand corner of the cover page and the ?Australian Made? logo is printed in green in the top right-hand corner of the cover page.
Acquisition Information:
Donation from Ms Pam Schwarz, 2000
Discipline: History
Dimensions: 297 mm (Height), 210 mm (Width)

More information

Tagged with: toys, australiana, advertising, marketing, australian native animals, australian native birds, small businesses, teddy bears, catalogues, australian manufacturing industry, cultural stereotypes, australian design
Themes this item is part of: Childhood & Youth Collection, Domestic & Community Life Collection, Leisure Collection
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Toy Manufacturing
Tertiary Classification: product catalogues
Inscriptions: Printed in green on the front cover: ?JAKAS / SOFT TOYS / ? The name in Australian made soft toys.?
Jakas Soft Toys Logo printed on the back page: ?JAKAS / SOFT TOYS / Genuine Australian Made / Soft Toys Since 1956?
Printed in black on front cover: ?1998-99 Collection?
Australian Made logo printed in green at the top right-hand corner of the cover page: ?AUSTRALIAN MADE?
User: Jakas Soft Toys, Wantirna South, Victoria, Australia, 1998-1999

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