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Postcard - South West Facade, Exhibition Building, VSM Series, Melbourne, circa 1905 Object Reg. No: SH 960446

Summary:
This is a colour postcard of the Exhibition Building showing the south west facade from Rathdowne Street circa 1905. The postcard, which is unused, was printed as part of the Victoria Stamp Market (VSM) Series.

The Exhibition Building was built for the 1880 Melbourne International Exhibition, which opened to visitors on 1 October 1880. On 9 May 1901, it hosted the opening of the First Commonwealth Parliament of Australia. By the early 20th century, picture postcards of the Exhibition Building were a popular Melbourne souvenir.

The division of the reverse of the postcard, allowing a message to be written on one half and the address on the other, was not permitted in Australia until 1905.
Description:
A colour tinted photograph of the south west facade of the Exhibition Building. The card is tinted green, blue and yellow with a gloss finish. In the foreground is the garden with shrubs and an unmade roadway. On the reverse of the card there is space to write a message, an address and to place a stamp. The card is unused.
Discipline: History
Dimensions: 85 mm (Height), 132 mm (Width)

More information

Tagged with: buildings, civic mementoes, exterior views, royal exhibition building, souvenirs, postcards
Themes this item is part of: Royal Exhibition Building Collection, Public Life & Institutions Collection
Primary Classification: ROYAL EXHIBITION BUILDING
Secondary Classification: Revenue
Tertiary Classification: souvenir postcards
Inscriptions: Obverse, text: MELBOURNE EXHIBITION.
Reverse, text: POST CARD.; This Space may be used for Correspondence.; FOR ADDRESS ONLY.; V.S.M. Series,
Publisher: Victoria Stamp Market, Australia, circa 1905

The division of the reverse of the postcard, allowing a message to be written on one half and the address on the other, was not permitted in Britain until 1902 and Australia until 1905.
Place & Date Depicted: Royal Exhibition Building (REB), Melbourne, Victoria, Australia, circa 1905
References: For info re Victoria Stamp Market postcards see: Cook, D 'Picture Postcards in Australia 1898-1920', 1985, p154-155.

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