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Card - Olympic Games Souvenir No. 6, Exhibition Building, Colgate Palmolive, Melbourne, circa 1956 Object Reg. No: SH 961119

This is a coloured souvenir card of the Exhibition Building showing the southern facade with trees and flowers in the foreground, circa 1956. The card, which was sponsored by Colgate-Palmolive Pty Ltd, was made as part of a set of Olympic Games souvenir cards.

The Exhibition Building was the venue for weightlifting, wrestling, basketball, fencing and modern pentathlon events during the 1956 Melbourne Olympic Games. A special annexe was erected to serve as a basketball stadium. This was demolished in 1972.
A colour tinted illustration of the Exhibition Building showing the southern facade, flags atop the building, trees and flowers in the foreground with a tree canopy border. The reverse of the card contains extensive text about the use of the Exhibition Building during the 1956 Melbourne Olympic Games.
Discipline: History
Dimensions: 94 mm (Height), 120 mm (Width)

More information

Tagged with: advertising, civic mementoes, olympic games melbourne 1956, souvenirs, royal exhibition building, wrestling, weightlifting, exterior views
Themes this item is part of: Royal Exhibition Building Collection, Leisure Collection, Public Life & Institutions Collection
Primary Classification: SPORT
Secondary Classification: Olympic Games - Melbourne 1956
Tertiary Classification: souvenirs
Reverse, text: OLYMPIC GAMES; SOUVENIR No. 6; EXHIBITION BUILDING, MELBOURNE.; The Exhibition Building situated in the grounds of Melbourne's/ delightful Carlton Gardens, is one of the largest and most/ historic buildings in Australia. It will be the venue for/ wrestling and weight-lifting at the 1956 Olympic Games./ Wrestling, oldest and most universal of all sports, and one/ of the original events competed for by Greeks at the Ancient/ Games, is now divided into two versions: Greco-Roman and/ Free-Style./ Australia medal winners have been: E. R. Scarf, Third Light-/ Heavyweight (Free-Style), LOS ANGELES, 1932. R. Garrard,/ Second Welterweight (Free-Style), and J. Armstrong, Third Heavyweight (Free-Style), LONDON, 1948./ In weight-lifting, the greatest rival nations are the U.S.A./ and the U.S.S.R., and followers are anticipating a similar/ clash at Melbourne as was seen in 1952 at Helsinki when/ these two countries monopolized the Olympic titles./ At Helsinki, V. Barberis lifted a total of 771 lbs. in the/ Lightweight division, gaining third place for Australia.; One of the eight Olympic Games Souvenirs presented by/ Colgate-Palmolive Pty. Ltd.; 1. Cortina, VII Winter Games/ 2. Olympic Village, Heidelberg,/ Melbourne,/ 3. London, 1948 Games./ 4. Cycling Velodrome, Melbourne.; 5. Helsinki, 1952 Games./ 6. Exhibition Building, Melbourne./ 7. Olympic Stadium. Park, Melbourne./ 8. Collins Street, Melbourne.; THESE CARDS ARE VALUABLE!/ Collect them and listen to Bob Dyer for exciting details - /"It Pays to be Funny," "Cop the Lot" and "Pick-A-Box".
Publisher: Colgate-Palmolive Pty. Ltd., Melbourne, Victoria, Australia, circa 1956
Place & Date Depicted: Royal Exhibition Building (REB), Melbourne, Victoria, Australia, 1956
Person Named: Bob Dyer, Melbourne, Victoria, Australia, 1956
Person Named: E Scarf
Person Named: R Garrard
Person Named: J Armstrong
Person Named: V Barberis


J.Rutherford Posted on 03 Jun 2010 9:44 AM
Re item registration number SH 961119. Can you please tell me how many cards were in the set and how were they distributed?..e.g part of a packet that needed to be cut to release the card,loose in a packet,et. Thank you.
Discovery Centre Posted on 04 Jun 2010 3:38 PM
Museum Victoria Comment
Hi there. The curator of this object was able to provide some further information about these cards. They were actually part of the Colgate-Palmolive Soap box, distributed before and during the 1956 Melbourne Olympic Games, and had to be cut out by scissors.

There were 8 cards in the set :

1. Cortina, VII Winter Games
2. Olympic Village, Heidelberg, Melbourne
3. London, 1948 Games
4. Cycling Velodrome, Melbourne
5. Helsinki, 1952 Games
6. Exhibition Building, Melbourne
7. Olympic Stadium. Park, Melbourne
8. Collins Street, Melbourne
Anna Posted on 16 Nov 2012 8:53 AM
I have the no. 7 card "Olympic Stadium and Park, Melbourne". If anyone could tell me how much they are worth? I would be very appreciative.

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