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Postcard - Southern Facade, Exhibition Building, Nucolorvue Productions, Melbourne, 1947-1955 Object Reg. No: SH 960647

Summary:
This is a colour postcard of the Exhibition Building showing the southern facade with gardens and the lake in the foreground, 1947-1955. The postcard, which is unused, was published by Nucolorvue Productions, Mentone, Victoria.

Nucolorvue Productions, Mentone, Victoria was established in 1947.

By the late 1940s the Exhibition Building had fallen into a state of disrepair and was threatened by demolition. It was portrayed as a 'white elephant' in the press and condemned as a legacy of Victoria's 19th century heyday. Leading public figures suggested that the building was no longer useful and that a new Melbourne Town Hall should be built in its place. However, a steady increase in exhibition frequency and attendance soon revived support for Australia's only large, indoor exhibition space.
Description:
A colour tinted photograph of the southern facade of the Exhibition Building with lawn, the lake, trees and two swans in the foreground. The photograph is surrounded by a white border with the title below. On the reverse of the card there is space to write a message, an address and to place a stamp. The card is unused.
Acquisition Information:
Donation from Mrs Deidre Barnett, 1989
Discipline: History
Dimensions: 90 mm (Height), 143 mm (Width)

More information

Tagged with: buildings, civic mementoes, exterior views, royal exhibition building, souvenirs, postcards
Themes this item is part of: Royal Exhibition Building Collection, Public Life & Institutions Collection
Primary Classification: ROYAL EXHIBITION BUILDING
Secondary Classification: Revenue
Tertiary Classification: souvenir postcards
Inscriptions: Obverse, text: EXHIBITION BUILDINGS AND GARDENS. MELBOURNE
Reverse, text: POST CARD/ NUCOLORVUE PRODUCTIONS. MENTONE, VICTORIA
Publisher: Nucolorvue Productions Pty. Ltd., Mentone, Victoria, Australia, 1947-1955
Place & Date Depicted: Royal Exhibition Building (REB), Melbourne, Victoria, Australia, 1947-1955

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