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Postcard - Southern Facade, Exhibition Building, Rose Series, Melbourne, circa 1950s Reg. No: SH 960638
- This is a black & white postcard of the Exhibition Building circa 1950s, showing the southern facade from Rathdowne Street with a view of the garden beds to the south of the building. The postcard, which is unused, was printed as part of the Rose Series P 10713. This series was published by the Rose Stereograph Company, Armadale, Victoria.
By the late 1940s the Exhibition Building had fallen into a state of disrepair and was threatened by demolition. It was portrayed as a 'white elephant' in the press and condemned as a legacy of Victoria's 19th century heyday. Leading public figures suggested that the building was no longer useful and that a new Melbourne Town Hall should be built in its place. However, a steady increase in exhibition frequency and attendance soon revived support for Australia's only large, indoor exhibition space.
- A black & white photograph with pink tinge depicting a view of the Exhibition Building and gardens from Rathdowne Street. Slender fence posts and street lamps are in the foreground. On the reverse of the card there is an image of a rose as well as space to write a message, an address and to place a stamp. The card is unused.
- Acquisition Information:
- Transfer from Trustees of the Royal Exhibition Building (REB), 1996
|Dimensions:||88 mm (Height), 140 mm (Width)|
|Tagged with:||buildings, civic mementoes, exterior views, royal exhibition building, souvenirs, postcards|
|Themes this item is part of:||Royal Exhibition Building Collection, Public Life & Institutions Collection|
|Primary Classification:||ROYAL EXHIBITION BUILDING|
|Tertiary Classification:||souvenir postcards|
|Inscriptions:||Obverse, text: THE ROSE SERIES P.10713/ COPYRIGHT; THE EXHIBITION BUILDING, MELBOURNE, VIC.
Reverse, text: POST CARD; The "Rose Series"/ De Luxe; A Real Photograph/ Produced in Australia; Published by the Rose Stereograph Co./ Armadale, Victoria.
|Publisher:||Rose Stereograph Company, Armadale, Victoria, Australia, circa 1950|
|Place & Date Depicted:||Royal Exhibition Building (REB), Melbourne, Victoria, Australia, circa 1950|
|References:||See Cook, David. 'Picture Postcards in Australia 1898-1920' p148 for info re Rose Stereograph Company.|