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Postcard - Southern Facade, Exhibition Building, Valentine & Sons, Melbourne, circa 1905 Object Reg. No: SH 960475

Summary:
This is a sepia toned postcard of the southern facade of the Exhibition Building circa 1905. The postcard, which is unused, was printed in Great Britain for Valentine & Sons Publishing Co.

The Exhibition Building was built for the 1880 Melbourne International Exhibition, which opened to visitors on 1 October 1880. On 9 May 1901, it hosted the opening of the First Commonwealth Parliament of Australia. By the early 20th century, picture postcards of the Exhibition Building were a popular Melbourne souvenir.

The division of the reverse of the postcard, allowing a message to be written on one half and the address on the other, was not permitted in Australia until 1905.
Description:
A sepia toned view of the Exhibition Building from the south east, with the lake in the foreground. The building is reflected in the lake. In the bottom right hand corner are the initials JV in a circle, denoting that this card is by Valentine & Sons publishers. On the reverse of the card there is space to write a message, an address and to place a stamp. The card is unused.
Discipline: History
Dimensions: 86 mm (Height), 136 mm (Width)

More information

Tagged with: civic mementoes, exterior views, royal exhibition building, souvenirs, buildings, postcards
Themes this item is part of: Royal Exhibition Building Collection, Public Life & Institutions Collection
Primary Classification: ROYAL EXHIBITION BUILDING
Secondary Classification: Revenue
Tertiary Classification: souvenir postcards
Inscriptions: Obverse, text: Exhibition Buildings, Melbourne.; 300203. JV.
Reverse, text: POST CARD; PRINTED IN GREAT BRITAIN; This space may be used for Communication; The Add written/ h/ [damage to postcard]; The Valentine & Sons' Publishing Co., Ltd.,/ Melbourne and Sydney
Publisher: Valentine & Sons Publishing Co. Ltd., Australia, circa 1905

The division of the reverse of the postcard, allowing a message to be written on one half and the address on the other, was not permitted in Britain until 1902 and Australia until 1905.
Place & Date Depicted: Royal Exhibition Building (REB), Melbourne, Victoria, Australia, circa 1905
References: Cook, David. 'Picture Postcards in Australia 1898-1920' pp153-154.

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