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Postcard - South West Facade, Exhibition Building, VSM Series, Melbourne, circa 1906 Object Reg. No: SH 960677

Summary:
This is a colour postcard of the Exhibition Building, showing the south west facade with garden beds and lawn in the foreground, circa 1906. The postcard, printed as part of the VSM Series by the Victoria Stamp Market, Melbourne, features pictures of Victorian postage stamps surrounding the image of the Exhibition Building. The card was sent as a Christmas greeting to Mr Will Webb of Cunningate, New South Wales.

Postcards featuring pictures of postage stamps were very popular in Australia in the early 20th century. The leading publisher of these cards was the German firm of Ottmar Zieher, but later they were produced by the Victoria Stamp Market and the Oceanic Stamp and Post Card Co. This card is likely to have been produced circa 1906 because the division of the reverse of the postcard, allowing a message to be written on one half and the address on the other, was not permitted in Britain until 1902 and Australia until 1905.
Description:
A black & white photograph of the south west facade of the Exhibition Building surrounded by colour images of Victorian postage stamps. There is a white border at the bottom of the card that contains a handwritten inscription in black ink. On the reverse of the card there is a handwritten address in black and space for a message. There is a Victorian one penny postage stamp in the top right hand corner.
Acquisition Information:
Transfer from Trustees of the Royal Exhibition Building (REB), 1991
Discipline: History
Dimensions: 88 mm (Height), 139 mm (Width)

More information

Tagged with: buildings, civic mementoes, correspondence, exterior views, royal exhibition building, souvenirs, postcards, stamps, christmas cards, -1
Themes this item is part of: Royal Exhibition Building Collection, Public Life & Institutions Collection
Primary Classification: ROYAL EXHIBITION BUILDING
Secondary Classification: Revenue
Tertiary Classification: souvenir postcards
Inscriptions: Obverse, text: Exhibition Buildings, Melbourne
Obverse, handwritten: Dear Will I wish you a Happy Xmas. Alice
Reverse, text: POST CARD; For postage in the United Kingdom only/ This Space may be used for Correspondence; (For Address Only).; V.S.M. Series
Reverse, handwritten: Mr W. Webb/ P.O./ Cunningham/ Cunningate/ N.S.W.
Reverse, postmarked: MELBOURNE/ DEC 2/ 4 0(?)/ 190 (?) [date illegible]
Publisher: Victoria Stamp Market, Melbourne, Victoria, Australia, circa 1906

The division of the reverse of the postcard, allowing a message to be written on one half and the address on the other, was not permitted in Britain until 1902 and Australia until 1905.
Place & Date Depicted: Royal Exhibition Building (REB), Melbourne, Victoria, Australia, circa 1906
Addressed To: Mr W Webb, New South Wales, Australia, circa 1906
References: Cook, David. Picture Postcards in Australia 1898-1920. Lilydale, VIC: Pioneer Design Studio, 1986, p.91.

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