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Postcard - Southern Entrance, Exhibition Building, Rose Series, Melbourne, circa 1940 Object Reg. No: SH 960616

Summary:
This is a black & white postcard of the Exhibition Building showing the dome and southern entrance with a newly laid garden bed in the foreground, circa 1940. The postcard, which is unused, was printed as part of the Rose Series, P10715, by the Rose Stereograph Co., Armadale, Victoria.

By the late 1940s the Exhibition Building had fallen into a state of disrepair and was threatened by demolition. It was portrayed as a 'white elephant' in the press and condemned as a legacy of Victoria's 19th century heyday. Leading public figures suggested that the building was no longer useful and that a new Melbourne Town Hall should be built in its place. However, a steady increase in exhibition frequency and attendance soon revived support for Australia's only large, indoor exhibition space.
Description:
A black & white photograph of the southern entrance to the Exhibition Building, showing the dome at the top of the picture and a newly planted garden bed in the foreground. The photograph is surrounded by a thin white border with the title in black below. On the reverse of the card there is space to write a message, an address and to place a stamp. The card is unused.
Acquisition Information:
Purchase & Subsequent Transfer from Trustees of the Royal Exhibition Building (REB)
Discipline: History
Dimensions: 88 mm (Height), 138 mm (Width)

More information

Tagged with: buildings, civic mementoes, exterior views, royal exhibition building, souvenirs, postcards, olinda, 14080
Themes this item is part of: Royal Exhibition Building Collection, Images & Image Making Collection, Public Life & Institutions Collection
Primary Classification: ROYAL EXHIBITION BUILDING
Secondary Classification: Revenue
Tertiary Classification: souvenir postcards
Inscriptions: Obverse, text: THE ROSE SERIES P. 10705/ COPYRIGHT; DOME AND ENTRANCE, EXHIBITION BUILDING/ MELBOURNE, VIC.
Reverse, text: POST CARD; The "Rose" Series/ De Luxe; A Real Photograph/ Produced in/ Australia; Published by the Rose Stereograph Co./ Armadale, Victoria.
Publisher: Rose Stereograph Company, Armadale, Victoria, Australia, circa 1940
Place & Date Depicted: Royal Exhibition Building (REB), Melbourne, Victoria, Australia, circa 1940
References: For info re Rose Stereograph Co: Cook, D 'Picture Postcards in Australia 1989-1920', 1985, p148.

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