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Postcard - Southern Facade, Exhibition Building, Robert Jolley, Melbourne, circa 1905 Image Reg. No: SH 960468

This is a colour postcard of the southern facade of the Exhibition Building circa 1905. The postcard, which was sent to Miss L Taylor, Bourke Street, Goulburn, New South Wales in early January 1905, was made by Robert Jolley of Melbourne. Robert Jolley began postcard production in Melbourne around 1900.

The Exhibition Building was built for the 1880 Melbourne International Exhibition, which opened to visitors on 1 October 1880. On 9 May 1901, it hosted the opening of the First Commonwealth Parliament of Australia. By the early 20th century, picture postcards of the Exhibition Building were a popular Melbourne souvenir.

The division of the reverse of the postcard, allowing a message to be written on one half and the address on the other, was not permitted in Australia until 1905.
A colour tinted photograph of the Exhibition Building and lake from the south east. The image is surrounded by a white border with space for a brief message below the image. On the reverse of the postcard is a handwritten address. In the upper RH corner is a red New South Wales postage stamp with the colony's shield. The card is postmarked Newcastle, 2 January 1905 and then Sydney, 2 January 1905.
Discipline: History
Dimensions: 89 mm (Height), 140 mm (Width)

More information

Tagged with: civic mementoes, correspondence, royal exhibition building, souvenirs, postcards, buildings, exterior views
Themes this item is part of: Royal Exhibition Building Collection, Public Life & Institutions Collection
Secondary Classification: Revenue
Tertiary Classification: souvenir postcards
Inscriptions: Obverse, text: Exhibition Building, Melbourne/ROBERT JOLLEY, MELBOURNE
Obverse, handwritten: A happy New Year - Ida.
Reverse, handwritten: Miss L. Taylor/ Bourke St/ Goulburn
Reverse, postmarked: NEWCASTLE N.S.W./ JA 2/ 5:30 AM/ 05; SYDNEY/ JAN 2/ 12 M/ 1905/ 15; N.S.W.
Publisher: Robert Jolley, Melbourne, Victoria, Australia, circa 1905

The division of the reverse of the postcard, allowing a message to be written on one half and the address on the other, was not permitted in Britain until 1902 and Australia until 1905.
Place & Date Depicted: Royal Exhibition Building (REB), Melbourne, Victoria, Australia, circa 1904
Addressed To: Miss L Taylor, 1905
References: For info on Robert Jolley: Cook, David, 'Picture Postcards in Australia', pp138-39.

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