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Postcard - 'Advance Australia', Carlton Gardens, EW Cole Book Arcade, Melbourne, 1917 Image Reg. No: SH 960697

This is a colour postcard of a floral arrangement in the Carlton Gardens, 1917. The postcard, which sent from Melbourne to Mrs F Brejata, Esplanade, South Perth, Western Australia, was published by EW Cole Book Arcade, Melbourne and depicts a shield, a kangaroo and an emu above the words 'Advance Australia'.

'Advance Australia' was the motto of the Australian Natives Association, which held ten displays at the Exhibition Building between 1905 and 1926.
A colour tinted photograph showing a garden bed decorated with a shield in the centre, a kangaroo on the left and an emu on the right. Underneath the shield are the words 'Advance Australia'. The patterns are formed from flowers and grass and are within the gardens of the Exhibition Building in Melbourne. On the reverse of the card there is a handwritten inscription and address in black ink.
Acquisition Information:
Transfer from Trustees of the Royal Exhibition Building (REB), 1991
Discipline: History
Dimensions: 85 mm (Height), 136 mm (Width)

More information

Tagged with: booksellers, civic mementoes, correspondence, keepsakes, royal exhibition building, souvenirs, postcards
Themes this item is part of: Royal Exhibition Building Collection, Public Life & Institutions Collection, Cole's Book Arcade Collection
Secondary Classification: Revenue
Tertiary Classification: souvenir postcards
Inscriptions: Obverse, text: Exhibition Gardens, Melbourne; ADVANCE AUSTRALIA
Reverse, text: POST CARD; This Side for Communication.; This Side Address Only.; STAMP; Produced Expressly for E.W. COLE Book Arcade, Melbourne
Reverse, handwritten: Melbourne/ 3.4.17/ Dear Elsie/ Love from/ Frank/ Hope you like these/ cards.; Mrs. F Brejata/ Esplanade/ South Perth/ W.A
Publisher: Cole's Book Arcade, Melbourne, Victoria, Australia, 1917
Place & Date Depicted: Royal Exhibition Building (REB), Melbourne, Victoria, Australia, 1917
Date Used: 1917

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