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Sign - Tarax Soft Drink, circa 1970 Object Reg. No: SH 921163

Shop advertising sign for Tarax soft drink, circa 1970, used at the Old Lolly Shop, Carlton North.

Tarax soft drinks were originally made by the Taraxale Brewing Company, an independent Melbourne soft drink bottler; the company was purchased in 1972 by Cadbury Schweppes, which continued to market Tarax as a regional brand.

The Old Lolly Shop was a milk bar opened and run by Elizabeth and Henry Cohen at 314 Rathdowne Street, Carlton North, from 1939 to 1975.
Rectangular shaped metal sign of portrait design. Ground colour black with text from top to bottom in red, green and blue. Image of hand with ring - pull and tin of soft drink being poured into a glass. Reverse plain. Small hole in each corner for securing sign to surface.
Acquisition Information:
Donation from Mr Alan Cohen, 1992
Donated in memory of Elizabeth and Henry Cohen.
Discipline: History
Dimensions: 73.00 cm (Height), 34.60 cm (Length)

More information

Tagged with: advertising signs, jewish communities, religions judaism, retailing, shops
Themes this item is part of: Old Lolly Shop Collection, Cultural Diversity Collection, Domestic & Community Life Collection, Working Life & Trades Collection
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Milk Bars
Tertiary Classification: advertising
Inscriptions: Text: Peel/easy/pour easy/ahh.../TARAX.
Manufacturer: Cadbury Schweppes Australia, Australia, circa 1970
User: The Old Lolly Shop, Carlton, Victoria, Australia, circa 1970-1975

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