Badge - Flower Day, post 1916 Object Reg. No: SH 950505

Alternative Name(s): Button

Flower Day had its origins in the League of Young Gardeners, created in Victoria in 1916 to 'swell the war relief fund, by cultivating garden plots at home'. From this movement sprang several 'Flower Days' which raised £126,354 for war relief. In 1916, the Victorian Education Department instructed teachers to promote gardening initiatives, and announced that there would be a November Flower Day. The main event of the Day was to be a fund-raising flower show from school gardens - 'Let the children feel that the show is to be their show', advised Supervisor of School Gardening, Cyril Isaac. At schools, the day consisted of morning lessons on war-related topics; in the afternoon schools set up street stalls to sell bouquets and button holes. The main show was not held in 1918 due to stringent war economies, but £50,000 was still raised. The event petered out after World War I.

Subsequent flower days were also established for other causes. For instance, Adelaide's annual National Flower Day was inaugurated in 1938. It is not known to which 'flower day' this badge relates.
A circular badge with a white edge and the inscription in letters 1mm high printed 1mm from the base. A red waratah flower 17mm in diameter is printed in the centre and the surrounding colour is navy blue. There is a fitted back with pin inserted.
Acquisition Information:
Donation from Miss A. Turner, 1995
Discipline: History
Dimensions: 25 mm (Height), 25 mm (Width)

More information

Tagged with: community organisations services, charities, world war i fundraising
Themes this item is part of: Domestic & Community Life Collection, Public Life & Institutions Collection
Primary Classification: MILITARY HISTORY
Secondary Classification: Civilian Life
Tertiary Classification: fundraising
Inscriptions: Flower Day
Date Made: post 1916
References: Information on Flower Day from the Australian War Memorial web site - record for REL39124 - Fundraising badge : Children's Flower Day 1919 Peace Year,, accessed 27/9/2012; and Rosalie Triolo, 2012. 'Our Schools and the War', pp. 88-90.

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