Sign - Viscount Cigarettes, circa 1970

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Summary:: Paperboard shop advertising sign for Viscount cigarettes, circa 1970, used at the Old Lolly Shop, Carlton North.

The Old Lolly Shop was a milk bar opened and run by Elizabeth and Henry Cohen at 314 Rathdowne Street, Carlton North, from 1939 to 1975.
Description:: Rectangular shaped paperboard sign, of landscape design. Sign edged in gold, ground colours red and white. Windows have been cut out along lower edge, behind which rotating mechanisms can be turned to indicate digital time. Reverse, small cardboard stand adhered to right edge, time wheel attached with metal eyelet.
Acquisition Information:: Donation from Mr Alan Cohen, 1992
Acknowledgement:: Donated in memory of Elizabeth and Henry Cohen.

Discipline:	History
Dimensions:	27.50 cm (Width), 18.30 cm (Length)

Tagged with:	advertising signs, cigarettes, jewish communities, religions judaism, working life
Themes this item is part of:	Old Lolly Shop Collection, Cultural Diversity Collection, Domestic & Community Life Collection, Working Life & Trades Collection
Primary Classification:	COMMERCE & RETAILING
Secondary Classification:	Milk Bars
Tertiary Classification:	advertising
Inscriptions:	Text: KING SIZE FILTER/VISCOUNT/THE BEST CIGARETTE OF THEM ALL.
Manufacturer:	Firestone Embossed Showcards Pty. Ltd., Highett, Victoria, Australia, circa 1970
User:	The Old Lolly Shop, Carlton, Victoria, Australia, circa 1970-1975