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Advertising Print - Penfolds Wines, Phar Lap, 1932 Document Reg. No: SH 911682

Card advertising poster produced by Penfolds Wines, dated 1932.

It features a coloured painting of Phar Lap, reproduced from the original painted by R. Code and owned by Harry Telford, trainer of Phar Lap. The poster also features a brief summary of the horse's racing career.
Rectangular advertising print on thick white card. Contains a reproduction of a painting of Phar Lap, showing him being ridden by a jockey, who is dressed in a red cap and jacket, a white top with black stripes on the sleeves and white trousers. The picture has a large white border around it, on which is printed the name of the company being advertised. Below the picture is printed the name `Phar Lap' and some statistics about his life and racing career.
Statement Of Significance:
This object is significant as it evidences the early use of the Phar Lap name and image for commercial purposes. The fact that the advertiser, Penfolds Wines, has become a hugely successful winery adds to the object's allure.
Discipline: History
Dimensions: 36.00 cm (Height), 39.00 cm (Length)

More information

Tagged with: advertising, commerce, viticulture winemaking, wineries, making history - phar lap
Themes this item is part of: David Davis, Entrepreneur & Race Horse Owner, Harry Telford, Race Horse Owner & Trainer (1877-1960), Domestic & Community Life Collection, Leisure Collection, Phar Lap Collection, Sustainable Futures Collection
Primary Classification: SPORT
Secondary Classification: Horse Racing
Tertiary Classification: advertising
Inscriptions: Printed in black ink above picture on front: With Compliments from/ Penfolds Wines/ Started 1844-1932/ Another "FAR LAP" and still racing

Printed in black ink below picture on front: Phar Lap / Reproduced from the Original Painting,the property of Mr.Harry Telford, half-owner/ (J.Pike up)/ Born-Timaru,New Zealand,1926/ Nightraid-Entreaty/ Died-Menlo Park.California,U.S.A.April,1932,/ 51 Starts 37 Wins 3 Seconds 2 Thirds 9 Unplaced? Winnings [Pounds-Sterling] 70,121
Issued By: Penfolds Wines, Australia, 1932


Christine Howden Posted on 25 May 2014 12:17 PM
I have a painting of Phar Lap which is of 1932 Penfolds wine race that is a one of by a New Zealand artist which is fantastic but I do not require it any longer, could you please advise me where I could get a value of the painting and where to get this from thank you I look forward to your reply.

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