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This item is on display at Melbourne Museum
Tobacco Tin - Myona Cigar Company, Phar Lap, 1931-1932 Reg. No: HT 7096
- The Phar Lap Tobacco Tin was produced by the Myona Cigar Company of Richmond, Victoria during 1931-1932. The company was only in operation for around 18 months, so examples of its tins are very hard to locate, particularly in good condition. Like most of the Phar Lap merchandise produced at this time, it was done so without permission from the horse's owners.
- Rectangular metal tin with a hinged lid. On the lid is lithographed a image of a horse's head, as well as information about the original contents and the manufacturer.
- Statement Of Significance:
- This Phar Lap tobacco tin, produced in Melbourne by the Myona Cigar Company, is considered Australia's most desirable tobacco tin due to its rarity (the company was only in existence for 18 months) and popular subject matter. It is an early example of the use of the name and image of an Australian celebrity to sell an unrelated product - in the days before licensing was an issue. It's short production run may have had something to do with it's quality - a consumer was later quoted as saying it tasted like `toasted manure'.
|Dimensions:||2.00 cm (Height), 8.30 cm (Width), 11.00 cm (Length)|
|Tagged with:||horse racing, advertising, smoking, making history - phar lap|
|Themes this item is part of:||Domestic & Community Life Collection, Leisure Collection, Phar Lap Collection|
|On Display at:||Melbourne Museum|
|Secondary Classification:||Horse Racing|
|Tertiary Classification:||product packaging|
|Inscriptions:||Printed on lid of tin: MYONA CIGAR COMPANY/ RICHMOND/ PHAR LAP/ FINE CUT/ TOBACCO.|
|Manufacturer:||Myona Cigar Co., Richmond, Victoria, Australia, 1931-1932|
|Horse Depicted:||Phar Lap (Racehorse), Australia, 1931-1932|