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Label - 'Marchants High Class Lemonade', circa 1950s Reg. No: SH 931177 8

Summary:: Bottle label for lemonade manufactured by Marchant & Co. Richmond, Victoria, circa 1950s.
Description:: Rectangular red, green and white paper label with printed text.
Acquisition Information:: Donation from Ms Maryanne McCubbin, 1993

Discipline:	History
Dimensions:	64 mm (Height), 86 mm (Width)

Tagged with:	labels, soft drinks
Themes this item is part of:	Domestic & Community Life Collection
Primary Classification:	COMMERCE & RETAILING
Secondary Classification:	Supermarkets & Grocers
Tertiary Classification:	product packaging
Inscriptions:	On label: ' MARCHANTS / HIGH CLASS / LEMONADE / TRADE MARK / PHONES: J3151, J3152, J1903. YORK ST., RICHMOND. / ALTHOUGH A SMALL DEPOSIT IS CHARGED ON THE BOTTLE UNTIL / RETURNED, TO ENSURE THE PROTECTION BY RETAILERS AND CON- / SUMERS, THE BOTTLE REMAINS THE PROPERTY OF MARCHANT & CO. / AND CANNOT LEGALLY BE USED BY OTHERS '
Manufacturer:	Marchant & Co, Richmond, Victoria, Australia, circa 1950s
References:	Background to Softdrink industry in Victoria: http://home.alphalink.com.au/~loge27/p_war_aus/Eco/pwar_aus_ec_softdrinks.htm - Retrieved 20 Dec 2010