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Medal - Globe Brand Advertising, Frankfort Lager Beer, Australia Numismatics Reg. No: NU 20340

Summary:
Australia
Globe Brand Beer Advertising Check
Globe Brand medal or check, advertising Frankfort lager beer. It claims to be the 'most wholesome' and 'recommended by all medical faculties'. Before the development of large numbers of medicines in the 20th century, alcohol was one of the only oral treatments offered to patients suffering a broad range of ailments.
Previous Collections: George McArthur
Description:
A small brass promotional medal (22 mm diameter) giving details of the issuing firm.
Acquisition Information:
Transfer from National Gallery of Victoria (NGV), 1976
Discipline: Numismatics
Dimensions: 22 mm (Diameter)
Weight: 3.03 g (Weight)

More information

Tagged with: advertising, alcohol, beer, beverages, healthcare medicine
Themes this item is part of: George McArthur, Collector & Baker (1842-1903), Medicine in Society Collection, Public Life & Institutions Collection, McArthur Bequest
Primary Classification: MEDALS
Secondary Classification: Commemorative
Tertiary Classification: commerce & retailing
Series: Australian Promotional Medals
Obverse Description: FRANKFORT LAGER BEER ."GLOBE BRAND" . around a globe
Reverse Description: IS THE MOST / WHOLESOME / AND / RECOMMENDED / BY ALL / MEDICAL / FACULTIES
Edge Description: Plain
Inscriptions: Obverse: FRANKFORT LAGER BEER GLOBE BRAND
Reverse: IS THE MOST WHOLESOME AND RECOMMENDED BY ALL MEDICAL FACULTIES
Shape: Round
Material: Bronze
Issued By: Frankfort Lager Beer, Australia
Previous Collection: George McArthur
Bibliography:
  1. [Thesis] Lugton, Mary E. 1989. George McArthur of Maldon: his Life and his Book Collection.
  2. [Catalogue] Morrison, Ian. 2003. The Baker of Maldon.

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