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Medal - Federation of the World, Govern the World, Cole's Book Arcade, Victoria, Australia, circa 1885 Numismatics Reg. No: NU 20015

Summary:
Aternative Name: Token
Issued: Melbourne, Victoria, Australia

Medal, Cole's Book Arcade, Federation of the World, Govern the World, circa 1885. This gilt medal is one of a series of medals offering maxims and proverbs issued by E.W. Cole at his Book Arcade. He called the medals 'little missionaries for the spread of educative knowledge' (Dean, 1988, p.36).

According to Sydney Endacott, an employee of Cole, customers were charged three pence for these medals (which he prefers to call tokens) which, when the Arcade was particularly busy, gave them admission to the second-hand books gallery where the orchestra played. Each medal could be exchanged for thee pence worth of goods, but most were kept. The pierced ones were sometimes worn as pendants or on pocket watch chains. The medals served as perpetual advertisements of the Arcade (Victorian Historical Magazine, February 1962). George Dean suggests that the medals were also given in change at Christmas time, and could be used to operate amusement machines (presumably including the symphonion and hens, although these only required one penny to operate).

Cole had his first medal stuck in 1879 and his last one about 1903. The medals were variously gilded, silvered or bronzed, replicating the coinage then circulating, or plated with nickel or white metal. The medal blanks were usually made of copper or brass, but some might have been bronze; aluminium was also sometimes used. In all, perhaps 300,000 medals were struck, in 97 types. Only 50 types are known to have circulated (George Dean, 1988, A Handbook on E.W. Cole: His Book Arcade, Tokens and Medals).
Description:
A gilt bronze medal (31 mm diameter) featuring a tree fern and a thought provoking maxim.
Acquisition Information:
Transfer from National Gallery of Victoria (NGV), 1976
Discipline: Numismatics
Dimensions: 31 mm (Diameter)
Weight: 10.35 G (Weight)

More information

Tagged with: advertising, booksellers, retailing, wars conflicts, world federation
Themes this item is part of: Edward William Cole, Bookseller (1832-1918), Cole's Book Arcade Collection, George McArthur, Collector & Baker (1842-1903), Numismatics & Philately Collection, Public Life & Institutions Collection
Primary Classification: MEDALS
Secondary Classification: Commemorative
Tertiary Classification: commerce & retailing
Series: Cole's Book Arcade Medals
DateEra: circa 1885 AD
Obverse Description: Tree fern in centre; around above, GOVERN THE WORLD to left of fern, NOT BY GLORIOUS WAR to right, BUT BY GLORIOUS TRUTH
Reverse Description: Above rainbow, TRUTH "THE VICTORIES OF TRUTH ARE NOT THE MOST GLORIOUS, BECAUSE THEY ARE THE MOST BLOODLESS OF ALL VICTORIES, DERIVING THEIR HIGHEST LUSTRE FROM THE NUMBER OF THE SAVED NOT THE SLAIN below rainbow in tiny letters, FEDERATION OF THE / WORLD MEDALS / ISSUED / BY E.W. COLE / BOOK ARCADE MELBOURNE
Edge Description: Plain
Inscriptions: Obverse: GOVERN THE WORLD NOT BY GLORIOUS WAR BUT BY GLORIOUS TRUTH
Reverse: TRUTH "THE VICTORIES OF TRUTH ARE NOT THE MOST GLORIOUS, BECAUSE THEY ARE THE MOST BLOODLESS OF ALL VICTORIES, DERIVING THEIR HIGHEST LUSTRE FROM THE NUMBER OF THE SAVED NOT THE SLAIN FEDERATION OF THE WORLD MEDALS ISSUED BY E.W. COLE BOOK ARCADE MELBOURNE
Shape: Round
Material: Gilt
Issued By: Cole's Book Arcade, Melbourne, Victoria, Australia, circa 1885
References: Chitty 26; Dean 38
Bibliography:
  1. [Book], George Dean, A Handbook on E.W. Cole, His Book Arcade, Tokens & Medals, Tarragindi, 1988
  2. [Book], Cole Turnley, Cole of the Book Arcade: a Biography of E.W. Cole, Cole Publications, Hawthorn, 1974
  3. [Article] 1973. A Tribute to E.W. Cole. Australian Numismatist. 27 (10): 5-10.
  4. [Catalogue] Morrison, Ian. 2003. The Baker of Maldon.
  5. [Thesis] Lugton, Mary E. 1989. George McArthur of Maldon: his Life and his Book Collection.

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