Medal - Federation of the World, All Men are Brothers, Cole's Book Arcade, Victoria, Australia, circa 1885 Reg. No: NU 20042
- Aternative Name: Token
Issued: Melbourne, Victoria, Australia
Medal, Cole's Book Arcade Federation of the World, All Men are Brothers, circa 1885. This aluminium medal, made in France, is one of a series of medals offering maxims and proverbs issued by E.W. Cole at his Book Arcade. He called the medals 'little missionaries for the spread of educative knowledge' (Dean, 1988, p.36).
According to Sydney Endacott, an employee of Cole, customers were charged three pence for these medals (which he prefers to call tokens) which, when the Arcade was particularly busy, gave them admission to the second-hand books gallery where the orchestra played. Each medal could be exchanged for thee pence worth of goods, but most were kept. The pierced ones were sometimes worn as pendants or on pocket watch chains. The medals served as perpetual advertisements of the Arcade (Victorian Historical Magazine, February 1962). George Dean suggests that the medals were also given in change at Christmas time, and could be used to operate amusement machines (presumably including the symphonion and hens, although these only required one penny to operate).
Cole had his first medal stuck in 1879 and his last one about 1903. The medals were variously gilded, silvered or bronzed, replicating the coinage then circulating, or plated with nickel or white metal. The medal blanks were usually made of copper or brass, but some might have been bronze; aluminium was also sometimes used. In all, perhaps 300,000 medals were struck, in 97 types. Only 50 types are known to have circulated (George Dean, 1988, A Handbook on E.W. Cole: His Book Arcade, Tokens and Medals).
- An aluminium medal (39 mm diameter) offering a thought provoking maxim related to world federation.
- Acquisition Information:
- Transfer from National Gallery of Victoria (NGV), 1976
|Dimensions:||39 mm (Diameter)|
|Weight:||6.30 g (Weight)|
|Tagged with:||advertising, booksellers, racism, retailing, wars conflicts, world federation|
|Themes this item is part of:||Edward William Cole, Bookseller (1832-1918), Cole's Book Arcade Collection, George McArthur, Collector & Baker (1842-1903), Numismatics & Philately Collection, Public Life & Institutions Collection|
|Tertiary Classification:||commerce & retailing|
|Series:||Cole's Book Arcade Medals|
|DateEra:||circa 1885 AD|
|Obverse Description:||Above a tree fern, ALL MEN ARE BROTHERS to left side of fern, THE / PEOPLE / EVERY WHERE / THAT / YOU DO / NOT / KNOW to the right side, ARE / AS GOOD / AS THE / PEOPLE / THAT / YOU DO / KNOW below tree fern MADE IN FRANCE|
|Reverse Description:||Above four curved lines representing a rainbow, ACQUAINTANCE ONLY REQUIRED / IF / ALL MEN / THROUGHOUT THE WORLD / WERE ACQUAINTED / WITH EACH OTHER / THERE WOULD BE / LITTLE OR NO WAR - FOR THEN / ONLY THE VERY WICKED / WOULD HAVE TO BE / KEPT IN ORDER / BY THE WORLD'S POLICE
below rainbow, FEDERATION OF THE / WORLD MEDALS / ISSUED / BY E.W. COLE / BOOK ARCADE MELBOURNE
|Inscriptions:||Obverse: ALL MEN ARE BROTHERS THE PEOPLE EVERY WHERE THAT YOU DO NOT KNOW ARE AS GOOD AS THE PEOPLE THAT YOU DO KNOW MADE IN FRANCE
Reverse: ACQUAINTANCE ONLY REQUIRED IF ALL MEN THROUGHOUT THE WORLD WERE ACQUAINTED WITH EACH OTHER THERE WOULD BE LITTLE OR NO WAR - FOR THEN ONLY THE VERY WICKED WOULD HAVE TO BE KEPT IN ORDER BY THE WORLD'S POLICE FEDERATION OF THE WORLD MEDALS ISSUED BY E.W. COLE BOOK ARCADE MELBOURNE
|Issued By:||Cole's Book Arcade, Melbourne, Victoria, Australia, circa 1885|
|Mint:||Made in France (Mint), France, circa 1885|
|References:||Chitty 73 = Dean 86|