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Negative - Bird's Service Station, Collingwood, 1955 Image Reg. No: MM 50739

Summary:
Black and white 5" x 4" negative showing Collingwood Football Club players posing for a publicity photograph for Mobil petroleum, at the motor garage of T.Bird in Collingwood in 1955.

This image is part of the Laurie Richards Collection at Museum Victoria comprising approximately 85,000 negatives taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s. These negatives are all mostly large format [5"x 4"/ 12.5 x 10 cm], black and white images, though a significant number are in colour. The many photographic jobs that were undertaken in the course of thirty years are itemised in a set of log books, copies of which are also held by Museum Victoria.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description:
Black and white 5" x 4" cellullose acetate negative.
Statement Of Significance:
Because of the breadth of both the subject matter photographed and the diverse businesses which commissioned the work, and the excellent documentation that accompanies the collection, the Laurie Richards Collection at Museum Victoria is an invaluable record of Melbourne?s commercial and industrial past and as such gives an insight into the social history of that period.
Description Of Content:
Collingwood Football Club players posing for a publicity photograph for Mobil petroleum, at the motor garage of T.Bird in Collingwood. Included is Robert [Bob] Rose - standing at the driver's door of the Holden 48-215 motor car - who went on to captain and coach the Collingwood Football Club. The players are surrounded by a crowd of school children.
Discipline: Technology
Dimensions: 100 mm (Height), 103 mm (Width)
Dimension Comment: Approximate dimensions

More information

Tagged with: football, fuel pumps, motor cars, motor garages, power lines, school children, service stations, signage
Themes this item is part of: Laurie Richards Collection, Images & Image Making Collection, Leisure Collection, Transport Collection, Laurie Richards Studio, Photographer, Melbourne, Victoria
Primary Classification: ROAD TRANSPORT
Secondary Classification: Service Stations & Fuel Supply
Tertiary Classification: service stations
Original Caption: Bird's Service Station, Collingwood, 1955
Format: Negative: Black & White; 5 in. x 4 in.
Place & Date Depicted: Bird's Service Station, Collingwood, Victoria, Australia, 1955
Photographer: Laurie Richards Studio, Alphington, Victoria, Australia, 1955

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