Negative - Jeep Utility & Caravan, Donaldson's Caravan Centre, 1969

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Summary:: One of approximately 85,000 negatives from the Laurie Richards Collection at Museum Victoria. The images were taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description:: Black and white negative
Description Of Content:: Taken at Springvale South in Melbourne. A Jeep utility towing a Millard caravan. Signwriting on the vehicle advertises 'Donaldson's Caravan Centre' and 'Millard Caravans'.
Acknowledgement:: Laurie Richards Collection, Museum Victoria

Discipline:

Technology

Tagged with:	motor cars, signage, rivers, caravans, sign writing
Themes this item is part of:	Laurie Richards Studio, Photographer, Melbourne, Victoria, Laurie Richards Collection, Images & Image Making Collection, Transport Collection
Primary Classification:	ROAD TRANSPORT
Secondary Classification:	Motor Vehicles
Tertiary Classification:	motor utilities
Format:	Negative: Black & White
Place & Date Depicted:	Springvale South, Victoria, Australia, 16 Oct 1969
Creator:	Laurie Richards Studio, 16 Oct 1969