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Negative - Man Serving Customer at 'Johnson's Hardware' Store, Melbourne, 1950s Image Reg. No: MM 56779

Summary:
Black and white 5" x 4" negative showing a male retail worker serving a man at the counter of Johnson's Hardware in the 1950s. This was a small store selling 'Tools and Builders Hardware'. Various products are visible, including a range of domestic paints displayed on shelves, flywire, garden hosing, a kitchen sink, rubbish bins and a stove.

This image is part of the Laurie Richards Collection at Museum Victoria comprising approximately 85,000 negatives taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s. These negatives are all mostly large format [5"x 4"/ 12.5 x 10 cm], black and white images, though a significant number are in colour. The many photographic jobs that were undertaken in the course of thirty years are itemised in a set of log books, copies of which are also held by Museum Victoria.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description:
Black and white 5" x 4" photographic negative
Description Of Content:
A male retail worker serving a man at the counter of a small hardware store. The man being served is wearing a hat. There is a chair for customers to sit on. On the wall beside the counter is a small display of jugs and tea cups lit with two lamps. Various products are visible. Advertised brands include Tanox paints, Spred paint, Sisalkraft, Dynamel paint, Cyclone flywire
Acknowledgement:
Laurie Richards Collection, Museum Victoria
Discipline: Technology
Dimensions: 100 mm (Height), 103 mm (Width)
Dimension Comment: Approximate dimensions

More information

Tagged with: chairs, counters, display boards, hardware stores, hose reels, lamps, paints, retail workers, retailing, sinks
Themes this item is part of: Laurie Richards Collection, Domestic & Community Life Collection, Images & Image Making Collection, Working Life & Trades Collection, Laurie Richards Studio, Photographer, Melbourne, Victoria
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Hardware
Tertiary Classification: shop interiors
Format: Negative: Black & White; 5 in. x 4 in.
Place & Date Depicted: Melbourne, Victoria, Australia, 1950s
Photographer: Laurie Richards Studio, Alphington, Victoria, Australia, 1950s

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