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Negative - Man Serving Customer at 'Johnson's Hardware' Store, Melbourne, 1950s Reg. No: MM 56779
- Black and white 5" x 4" negative showing a male retail worker serving a man at the counter of Johnson's Hardware in the 1950s. This was a small store selling 'Tools and Builders Hardware'. Various products are visible, including a range of domestic paints displayed on shelves, flywire, garden hosing, a kitchen sink, rubbish bins and a stove.
This image is part of the Laurie Richards Collection at Museum Victoria comprising approximately 85,000 negatives taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s. These negatives are all mostly large format [5"x 4"/ 12.5 x 10 cm], black and white images, though a significant number are in colour. The many photographic jobs that were undertaken in the course of thirty years are itemised in a set of log books, copies of which are also held by Museum Victoria.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
- Black and white 5" x 4" photographic negative
- Description Of Content:
- A male retail worker serving a man at the counter of a small hardware store. The man being served is wearing a hat. There is a chair for customers to sit on. On the wall beside the counter is a small display of jugs and tea cups lit with two lamps. Various products are visible. Advertised brands include Tanox paints, Spred paint, Sisalkraft, Dynamel paint, Cyclone flywire
- Laurie Richards Collection, Museum Victoria
|Dimensions:||100 mm (Height), 103 mm (Width)|
|Dimension Comment:||Approximate dimensions|
|Tagged with:||chairs, counters, display boards, hardware stores, hose reels, lamps, paints, retail workers, retailing, sinks|
|Themes this item is part of:||Laurie Richards Collection, Domestic & Community Life Collection, Images & Image Making Collection, Working Life & Trades Collection, Laurie Richards Studio, Photographer, Melbourne, Victoria|
|Primary Classification:||COMMERCE & RETAILING|
|Tertiary Classification:||shop interiors|
|Format:||Negative: Black & White; 5 in. x 4 in.|
|Place & Date Depicted:||Melbourne, Victoria, Australia, 1950s|
|Photographer:||Laurie Richards Studio, Alphington, Victoria, Australia, 1950s|