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Negative - Man Serving Customer at 'Johnson's Hardware' Store, Melbourne, 1950s
Reg. No: MM 56779
- Summary:
- Black and white 5" x 4" negative showing a male retail worker serving a man at the counter of Johnson's Hardware in the 1950s. This was a small store selling 'Tools and Builders Hardware'. Various products are visible, including a range of domestic paints displayed on shelves, flywire, garden hosing, a kitchen sink, rubbish bins and a stove.
This image is part of the Laurie Richards Collection at Museum Victoria comprising approximately 85,000 negatives taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s. These negatives are all mostly large format [5"x 4"/ 12.5 x 10 cm], black and white images, though a significant number are in colour. The many photographic jobs that were undertaken in the course of thirty years are itemised in a set of log books, copies of which are also held by Museum Victoria.
Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry. - Description:
- Black and white 5" x 4" photographic negative
- Description Of Content:
- A male retail worker serving a man at the counter of a small hardware store. The man being served is wearing a hat. There is a chair for customers to sit on. On the wall beside the counter is a small display of jugs and tea cups lit with two lamps. Various products are visible. Advertised brands include Tanox paints, Spred paint, Sisalkraft, Dynamel paint, Cyclone flywire
- Acknowledgement:
- Laurie Richards Collection, Museum Victoria
| Discipline: | Technology |
| Dimensions: | 100 mm (Height), 103 mm (Width) |
| Dimension Comment: | Approximate dimensions |
More information
| Tagged with: | chairs, counters, display boards, hardware stores, hose reels, lamps, paints, retail workers, retailing, sinks |
| Themes this item is part of: | Laurie Richards Collection, Domestic & Community Life Collection, Images & Image Making Collection, Working Life & Trades Collection, Laurie Richards Studio, Photographer, Melbourne, Victoria |
| Primary Classification: | COMMERCE & RETAILING |
| Secondary Classification: | Hardware |
| Tertiary Classification: | shop interiors |
| Format: | Negative: Black & White; 5 in. x 4 in. |
| Place & Date Depicted: | Melbourne, Victoria, Australia, 1950s |
| Photographer: | Laurie Richards Studio, Alphington, Victoria, Australia, 1950s |
Themes
This item is part of the following themes:




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