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Negative - Man Serving Customer at 'Johnson's Hardware' Store, Melbourne, 1950s Image Reg. No: MM 56779

Summary:
Black and white 5" x 4" negative showing a male retail worker serving a man at the counter of Johnson's Hardware in the 1950s. This was a small store selling 'Tools and Builders Hardware'. Various products are visible, including a range of domestic paints displayed on shelves, flywire, garden hosing, a kitchen sink, rubbish bins and a stove.

This image is part of the Laurie Richards Collection at Museum Victoria comprising approximately 85,000 negatives taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s. These negatives are all mostly large format [5"x 4"/ 12.5 x 10 cm], black and white images, though a significant number are in colour. The many photographic jobs that were undertaken in the course of thirty years are itemised in a set of log books, copies of which are also held by Museum Victoria.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description:
Black and white 5" x 4" photographic negative
Statement Of Significance:
Because of the breadth of both the subject matter photographed and the diverse businesses which commissioned the work, and the excellent documentation that accompanies the collection, the Laurie Richards Collection at Museum Victoria is an invaluable record of Melbourne?s commercial and industrial past and as such gives an insight into the social history of that period.
Description Of Content:
A male retail worker serving a man at the counter of a small hardware store. The man being served is wearing a hat. There is a chair for customers to sit on. On the wall beside the counter is a small display of jugs and tea cups lit with two lamps. Various products are visible. Advertised brands include Tanox paints, Spred paint, Sisalkraft, Dynamel paint, Cyclone flywire
Acknowledgement:
Laurie Richards Collection, Museum Victoria
Discipline: Technology
Dimensions: 100 mm (Height), 103 mm (Width)
Dimension Comment: Approximate dimensions

More information

Tagged with: chairs, counters, display boards, hardware stores, hose reels, lamps, paints, retail workers, retailing, sinks
Themes this item is part of: Laurie Richards Collection, Domestic & Community Life Collection, Images & Image Making Collection, Working Life & Trades Collection, Laurie Richards Studio, Photographer, Melbourne, Victoria
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Hardware
Tertiary Classification: shop interiors
Format: Negative: Black & White; 5 in. x 4 in.
Place & Date Depicted: Melbourne, Victoria, Australia, 1950s
Photographer: Laurie Richards Studio, Alphington, Victoria, Australia, 1950s

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