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Negative - GTV9, Shooting a Commercial on Set, 1969 Image Reg. No: MM 54961

Summary:
Black and white 5" x 4" negative showing a group of male and female actors rehearsing for a Kellogs Corn Flakes commercial on a set in a studio at GTV-9 Television, 10 February 1969.

This image is part of the Laurie Richards Collection at Museum Victoria comprising approximately 85,000 negatives taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s. These negatives are all mostly large format [5"x 4"/ 12.5 x 10 cm], black and white images, though a significant number are in colour. The many photographic jobs that were undertaken in the course of thirty years are itemised in a set of log books, copies of which are also held by Museum Victoria.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description:
Black and white 5" x 4" cellulose acetate negative
Statement Of Significance:
Because of the breadth of both the subject matter photographed and the diverse businesses which commissioned the work, and the excellent documentation that accompanies the collection, the Laurie Richards Collection at Museum Victoria is an invaluable record of Melbourne?s commercial and industrial past and as such gives an insight into the social history of that period.
Description Of Content:
Group of male and female actors rehearsing for a Kellogs Corn Flakes commercial on a set in a studio at GTV-9 Television. A male camera operator is filming the scene.
Acknowledgement:
Laurie Richards Collection, Museum Victoria
Discipline: Technology
Dimension Comment: Approximate dimensions

More information

Tagged with: camera operators, food, media personalities, packaging, tables, television cameras, television production, television stations, television studios
Themes this item is part of: Laurie Richards Collection, Domestic & Community Life Collection, Information & Communication Collection, Leisure Collection, Laurie Richards Studio, Photographer, Melbourne, Victoria
Primary Classification: COMMUNICATIONS
Secondary Classification: Television Programming & Production
Tertiary Classification: broadcasting studios
Original Caption: CHANNEL 9
People Depicted: MARGEN, ROSEMARY
Format: Negative: Black & White; 5 in. x 4 in.
Place & Date Depicted: Richmond, Victoria, Australia, 10 Feb 1969
Photographer: Laurie Richards Studio, Alphington, Victoria, Australia, 10 Feb 1969
Commissioned By: GTV 9 Television Station, Richmond, Victoria, Australia

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