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Negative - Mocopan Coffee Display Stand, St. Kilda Town Hall, Victoria, 20 Sep 1967 Image Reg. No: MM 053869

One of two negatives taken by Laurie Richards Studio for Mocopan Pty Ltd during a trade fair at the St Kilda Town Hall. The images are part of the Laurie Richards Collection of negatives held by Museum Victoria.

Mocopan was established by Agostino Monici, Sergio Coperchini and Vic Panettieri in 1953. The name was an amalgamation of the surnames of the three men. Mocopan was originally composed of three sections; coffee processing and sales; the production of smallgoods, and the processing of polenta flour. Both Coperchini and Panettieri left the company and a succession of partners followed, including Frank Dimattina. Mocopan was managed by the Dimattina's until 1995 when it was sold to a multi-national.
Black and white 5" x 4" negative
Description Of Content:
Female sales representative holding a can of coffee at a Mocopan coffee display stand at a trade fair at St Kilda Town Hall.
Laurie Richards Collection, Museum Victoria
Discipline: Technology

More information

Tagged with: exhibitions, banners, retailing, town halls, beverages, packaging, coffee, trade fairs, sales representatives, drinks, retail displays, hot water urns
Themes this item is part of: Laurie Richards Studio, Photographer, Melbourne, Victoria, Laurie Richards Collection, Mocopan Pty. Ltd., Coffee & Food Processing, Preston, Victoria, Images & Image Making Collection, Public Life & Institutions Collection
Primary Classification: MANUFACTURING & INDUSTRY
Secondary Classification: Food & Drinks - Coffee & Tea
Tertiary Classification: trade fairs
Format: Negative: Black & White
Place & Date Depicted: St Kilda, Victoria, Australia, 20 Sep 1967
Creator: Laurie Richards Studio, Alphington, Victoria, Australia, 20 Sep 1967
Commissioned By: Mocopan Coffee, Preston, Victoria, Australia, 20 Sep 1967

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