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Negative - Rock Band Launching Opening of Amoco Service Station, 1970 Image Reg. No: MM 055290

Summary:
Black and white 5" x 4" negative showing a small crowd of teenagers watching a rock band perform on a radio station '3AK' stage, at the opening of an `Amoco' service station in 1970. A boy is standing with a bicycle.

This image is part of the Laurie Richards Collection at Museum Victoria comprising approximately 85,000 negatives taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s. These negatives are all mostly large format [5"x 4"/ 12.5 x 10 cm], black and white images, though a significant number are in colour. The many photographic jobs that were undertaken in the course of thirty years are itemised in a set of log books, copies of which are also held by Museum Victoria.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description:
Black and white 5" x 4" photographic negative
Statement Of Significance:
Because of the breadth of both the subject matter photographed and the diverse businesses which commissioned the work, and the excellent documentation that accompanies the collection, the Laurie Richards Collection at Museum Victoria is an invaluable record of Melbourne?s commercial and industrial past and as such gives an insight into the social history of that period.
Description Of Content:
Small crowd of teenagers watching a rock band perform on a radio station '3AK' stage, at the opening of an `Amoco' service station. A boy is standing with a bicycle.
Acknowledgement:
Laurie Richards Collection, Museum Victoria
Discipline: Technology
Dimension Comment: Approximate dimensions

More information

Tagged with: bicycles, bunting, drums, guitars, loudspeakers, microphones, musical instruments, musicians, radio stations, service stations, stringed instruments, port melbourne
Themes this item is part of: Laurie Richards Collection, Images & Image Making Collection, Information & Communication Collection, Laurie Richards Studio, Photographer, Melbourne, Victoria
Primary Classification: COMMUNICATIONS
Secondary Classification: Radio Programming & Production
Tertiary Classification: promotional performances
Format: Negative: Black & White; 5 in. x 4 in.
Place & Date Depicted: Victoria, Australia, 1970
Photographer: Laurie Richards Studio, Alphington, Victoria, Australia, 1970

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