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Negative - Malleys' Stoves Window Display, Gas & Fuel Corporation, Melbourne, 1972 Image Reg. No: MM 056028

Summary:
Colour 5" x 4" negative showing a window display at the Gas and Fuel Corporation showrooms in Melbourne on 21 October 1972. The display is promoting a range of Malleys 'Envoy' gas stoves.

This image is part of the Laurie Richards Collection at Museum Victoria comprising approximately 85,000 negatives taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s. These negatives are all mostly large format [5"x 4"/ 12.5 x 10 cm], black and white images, though a significant number are in colour. The many photographic jobs that were undertaken in the course of thirty years are itemised in a set of log books, copies of which are also held by Museum Victoria.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description:
Colour 5" x 4" cellullose acetate negative.
Statement Of Significance:
Because of the breadth of both the subject matter photographed and the diverse businesses which commissioned the work, and the excellent documentation that accompanies the collection, the Laurie Richards Collection at Museum Victoria is an invaluable record of Melbourne?s commercial and industrial past and as such gives an insight into the social history of that period.
Description Of Content:
A display window promoting a range of stoves. At each side of the display is a white stove, each with a briefcase and gloves sitting on the floor next to it, alongside a pricetag, and with an umbrella leaning on the front and a hat sitting on the top of each stove. A mannequin, dressed in a plaid skirt, orange jacket and blue tie, is pointing towards the right hand side stove. An oversized handbag is at the back of the display.
Acknowledgement:
Laurie Richards Collection, Museum Victoria
Discipline: Technology
Dimensions: 100 mm (Height), 103 mm (Width)
Dimension Comment: Approximate dimensions

More information

Tagged with: display boards, display windows, domestic appliances, domestic work, gas appliances, gas stoves, gas supply, hats, headwear, home workers, housework, mannequins, ovens, stoves
Themes this item is part of: Laurie Richards Collection, Clothing & Textiles Collection, Domestic & Community Life Collection, Images & Image Making Collection, Laurie Richards Studio, Photographer, Melbourne, Victoria
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Domestic Appliances
Tertiary Classification: window displays
Model Name/Number: Envoy
Format: Negative: Colour; 5 in. x 4 in.
Place & Date Depicted: Melbourne, Victoria, Australia, 21 Oct 1972
Photographer: Laurie Richards Studio, Alphington, Victoria, Australia, 21 Oct 1972

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