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Negative - Interior of Milk Bar, Middle Brighton, 1968 Image Reg. No: MM 053938

Summary:
Black and white 5" x 4" negative showing two men and two children in a milk bar in Middle Brighton in 15 January 1968.

This image is part of the Laurie Richards Collection at Museum Victoria comprising approximately 85,000 negatives taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s. These negatives are all mostly large format [5"x 4"/ 12.5 x 10 cm], black and white images, though a significant number are in colour. The many photographic jobs that were undertaken in the course of thirty years are itemised in a set of log books, copies of which are also held by Museum Victoria.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.
Description:
Black and white 5" x 4" cellulose acetate negative
Statement Of Significance:
Because of the breadth of both the subject matter photographed and the diverse businesses which commissioned the work, and the excellent documentation that accompanies the collection, the Laurie Richards Collection at Museum Victoria is an invaluable record of Melbourne?s commercial and industrial past and as such gives an insight into the social history of that period.
Description Of Content:
A male company representative presenting a man and two children with the keys to a motor cycle, in a milk bar in Middle Brighton, as part of a competition run by a chip food company.
Acknowledgement:
Laurie Richards Collection, Museum Victoria
Discipline: Technology
Dimension Comment: Approximate dimensions

More information

Tagged with: christmas, food competitions, managers, milk bars, motor cycles, packaging, retail displays, retailing, santa claus, workforce management, confectionery
Themes this item is part of: Laurie Richards Collection, Arms Collection, Images & Image Making Collection, Leisure Collection, Transport Collection, Laurie Richards Studio, Photographer, Melbourne, Victoria
Primary Classification: COMMERCE & RETAILING
Secondary Classification: Milk Bars
Tertiary Classification: interiors
Original Caption: Milk Bar in Middle Brighton
Format: Negative: Black & White; 5 in. x 4 in.
Place & Date Depicted: Middle Brighton, Victoria, Australia, 15 Jan 1968
Photographer: Laurie Richards Studio, Alphington, Victoria, Australia, 15 Jan 1968

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